i.d.e.a. Retained as Agency of Record by Advanstar for Integrated Marketing

SAN DIEGO, CA – September 05, 2012 – (Motor Sports Newswire) – i.d.e.a. has been retained by Advanstar Communications Powersports Group to provide creative development for print, out of home, digital and radio advertising; national media planning and buying, including search engine marketing; and social media strategy.

i.d.e.a. has already begun work on the Progressive International Motorcycle Shows (IMS) and Dealer Expo for 2012/2013. IMS is the world’s largest consumer motorcycle show and the expo is the preeminent trade show serving professionals from the powersports industry.

The IMS Tour is comprised of 13 shows nationwide taking place between November 2012 and February 2013. The tour includes shows in Atlanta and Indianapolis – both new markets for IMS. i.d.e.a. will elevate overall brand awareness and drive growth in website traffic and ticket sales by activating the motorcycle riding community across a variety of media platforms.

Advanstar manages B2B and B2C events in the fashion, life sciences and powersports industries with a portfolio of 143 events, 54 publications and directories, 253 electronic products and Web sites, as well as educational and direct marketing products and services.

i.d.e.a. is a progressive, integrated creative group that moves people, products and culture through its core disciplines: advertising, branding, public relations, social media, design, SEO, experiential, digital, mobile and media strategy. i.d.e.a. makes brands matter by creating right-sized ideas that live in all the places consumers play. To learn more, find i.d.e.a. at theideabrand.com, on Twitter @theideabrand or on Facebook at facebook.com/theideabrand. Read the blog at Great Matters.