Labor Day Weekend Tradition Becomes Brand’s Third Sponsored Event of 2012
MORGANTOWN, WV – August 31, 2012 – (M otor Sports Newswire) – After serving as title sponsor of the Hangtown and High Point rounds earlier this season, MX Sports Pro Racing and Alli Sports, a division of NBC Sports, announce that FMF Racing will serve the same role for this weekend’s penultimate round of the 2012 Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. This Saturday’s Labor Day Weekend tradition in Delmont, Pa., will be officially known as the FMF Steel City National.
Steel City Raceway has been hosting the world’s best riders since 1989, and this weekend the stars of the sport will converge on the facility to continue their season-long battle for supremacy
“With two highly successful races behind us, we felt like Steel City was a perfect way to close out the season,” said Donny Emler Jr., Brand and Marketing Director for FMF Racing. “This race has become a tradition in our sport and we couldn’t be happier to know that we sponsored each of the iconic Nationals in the state of Pennsylvania.”
FMF has served as the Official Exhaust of the Nationals throughout the 2012 season, continuing its longstanding support of American Motocross. Its top-of-the-line aftermarket exhausts and its new line of apparel will be available on Saturday at the event.
Television coverage from the FMF Steel City National will feature a full day of live coverage, beginning at 1 p.m. Eastern on Saturday, with the first 450 and 250 Class motos featured on FUEL TV and online at AlliSports.com. The second motos of both classes will also be showcased live, beginning at 3 p.m. Eastern on NBC Sports Network.
Tickets for the final two rounds of the 2012 Lucas Oil Pro Motocross Championship can be found at www.allisports.com.
For additional information please visit AlliSports.com/motocross also, “like” the American Motocross Facebook page, “follow” @AmericanMX on Twitter and Instagram for exclusive content and information on the latest Lucas Oil Motocross news and developments.
For media information about the Lucas Oil Pro Motocross Championship, please contact MX Sports Pro Racing via email at email@example.com.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious motocross series – the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.
Alli Sports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Lucas Oil Pro Motocross Championship and the Red Bull Signature Series; Alli Media, which creates, produces, and distributes original content; Alli RideShop, an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. Alli Sports is owned by NBC Sports. More information can be found at www.allisports.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Lucas Oil Pro Motocross Championship, Wimbledon, French Open, Tour de France and Kentucky Derby.
FUEL TV is the only cable and satellite television network that features the exciting world of adrenaline and thrill-seeking sports including UFC, surfing, motocross, snowboarding and more. This new generation of sports provides a rich landscape of some of the most vibrant and action-packed television entertainment in the world. With more hours of UFC coverage than any other network, FUEL TV is the place to be for live fights, weigh-ins, prelims, pre- and post-fight coverage, specials and events you won’t see anywhere else. See why adrenaline sports fans call FUEL TV the channel they never turn off. FUEL TV, part of FOX Sports Media Group, was launched July 1, 2003 and is seen in more than 36 million U.S. homes and can be accessed by broadband, mobile devices and other digital platforms such as iTunes®. FUEL TV programming is available in more than 50 countries around the world with 24/7 channels operating in Australia and Europe. To subscribe to FUEL TV, call 877-4 FUEL-TV. For program times and other information, visit www.fuel.tv.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the Pro Motocross Championship.” Visit www.LucasOil.com.