ChannelAdvisor and eBay Motors Host Webinar to Discuss Fitment for Motorcycle Parts and Accessories Categories

Complimentary webinar will take place Wednesday, August 22, 2012 at 1:00 p.m. EDT; 10:00 a.m. PDT

RESEARCH TRIANGLE PARK, NC – August 17, 2012 – (Motor Sports Newswire) – ChannelAdvisor, a global e-commerce software provider that helps retailers be seen and sell more across online channels, announced today that it will host a joint webinar with eBay Motors on Wednesday, August 22, 2012 at 1:00 p.m. EDT; 10:00 a.m. PDT to educate retailers on the benefits of parts compatibility for the motorcycle parts and accessories categories. Parts compatibility, also referred to as fitment, simplifies the listing process for powersports sellers and boosts consumer confidence by ensuring that items are well-suited for specific vehicles. Retailers using fitment have seen sales increase by more than 30 percent.

“Our goal with this webinar is to introduce motorcycle retailers to parts compatibility for motorcycle parts and accessories categories,” said eBay Motors Technical Account Manager Todd Ainsworth. “Powersports sellers can really benefit from using this program, saving time and money by reducing the number of listings that need to be created. Now, a single listing describing a part or accessory can be associated with multiple compatible motorcycles to help ensure shoppers that they are getting the exact part that they need.”

In addition to reducing listing volume, fitment produces better search results on eBay and search engines such as Google and Yahoo! by using the standardized vehicle information and the product title to match search queries. Buyers can now be more confident when making a part or accessories purchase since only the listings that match a specifics vehicles’ year, make and model are delivered in the search results.

“Clearly, this feature is a huge help to online automotive and powersports retailers, and ChannelAdvisor’s supports of fitment simplifies the listing process further,” said ChannelAdvisor Enterprise Sales Manager Curt McDowell. “ChannelAdvisor’s sophisticated software can automatically match to eBay’s catalog using universal product codes, manufacturer part numbers and other identifiers or supply manual fitment data in bulk to populate eBay’s compatibility. During this presentation, we will instruct eBay sellers on how to best take advantage of this capability.”

ChannelAdvisor Senior Solution Consultant David Monterroso will join McDowell and eBay Motor’s Ainsworth to offer a live demonstration of ChannelAdvisor’s support for eBay fitment during this webinar. Attendees will also learn:

  • The details of eBay’s fitment for the motorcycle category
  • Why fitment is critical to your success on eBay
  • How to make your product listings compatible with fitment
  • The timeline for the availability of fitment for other categories like ATVs

Register for the “eBay Fitment for the Motorcycle Category” webinar by visiting

There will be a live Q&A session following the webinar. Attendees may submit questions in advance by emailing them to or tweeting them to or using #Fitment hashtag.

ChannelAdvisor’s Marketplaces solution offers support for more global marketplaces than any other e-commerce solution provider, enabling retailers to efficiently launch and sell on eBay, Amazon,, Newegg, Sears, Pixmania and more. ChannelAdvisor’s advanced technology drives revenue across online channels for auto-parts sellers and dealers such as Ford Motor Co., JEGS, K2 Motor and Eastwood.

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About ChannelAdvisor
ChannelAdvisor is a global e-commerce platform provider that helps retailers be seen and sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2011, ChannelAdvisor managed more than $3 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Dell, Brookstone, Under Armour and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit

Sarah O‘Dea, 919-228-4784