Advanstar Communications Expands Progressive International Motorcycle Shows Nationwide Tour to 13 Markets – Adding Atlanta and Indianapolis

Top Brands Enthusiastic and Committed to Participate in Expanded Schedule with New Stops

SANTA MONICA, CA – August 17, 2012 – (Motor Sports Newswire) – Advanstar Communications, the producer of the world’s largest and longest-running powersports show tour, has expanded its Progressive® International Motorcycle Shows® nationwide tour to include two new markets popular with those who love motorcycling – Atlanta and Indianapolis.

The newly expanded Progressive International Motorcycle Shows series is set to launch its 2012-2013 nationwide tour November 2-4, at the Cobb Galleria Centre, in Atlanta, and then continues across the country for a total of 13 stops. The new show in Indianapolis, taking place February 15-17, 2013, at the Lucas Oil Stadium will be co-located with Dealer Expo, the world’s largest powersports trade show, held at the Indiana Convention Center, and combined will create the ultimate two-wheeled destination over President’s Day weekend.

“Motorcycle manufacturers, aftermarket retailers and riders have been enthusiastic about the expanded reach and increased exposure the two new key motorcycle markets, Atlanta and Indianapolis, will provide to their brands and their experience,” said Advanstar Executive Vice President Danny Phillips. “Top manufacturers including BMW, Harley-Davidson, Suzuki, Triumph and more have already confirmed their participation for the full 32nd annual Progressive International Motorcycle Shows tour, and we expect to announce the participation of other major OEMs shortly. In particular, BMW motorcycle fans across the country will be pleased to know that BMW has committed to all 13 markets for this season, the first time since the 2007-2008 show tour.”

The 2012-2013 tour cities represent the most motorcycle-dense populations in the United States, reaching nearly 75% of the nation’s motorcycle enthusiasts. The tour schedule offers attendees the unique opportunity to be the first to see the newest models, speak with knowledgeable product experts and be well-prepared for the upcoming riding season.

The 2012-2013 Progressive International Motorcycle Shows 13-city tour schedule is as follows:

Nov 2-4, 2012 Cobb Galleria  Centre Atlanta, GA
Nov 9-11, 2012 Dallas Convention Center Dallas, TX
Nov16-19, 2012 San Mateo County Event Center San Mateo, CA
Dec 7-9, 2012 Long Beach Convention Center Long Beach, CA
Dec 14-16, 2012 Washington State Convention Center Seattle, WA
Jan 4-6, 2013 Washington Convention Center Washington D.C.
Jan 11-13, 2013 Minneapolis Convention Center Minneapolis, MN
Jan 18-20, 2013 Jacob K. Javits Convention Center New York, NY
Jan 25-27, 2013 I-X Center Cleveland, OH
Feb 1-3, 2013 Suburban Collection Showplace Novi, MI
Feb 8-10, 2013 Donald E. Stephens Convention Center Chicago, IL
Feb 15-17, 2013 Lucas Oil Stadium Indianapolis, IN
Feb 22-24, 2013 Charlotte Convention Center Charlotte, NC

Motorcycle riders and powersports fans from coast to coast will have the opportunity to experience hundreds of the hottest street bikes, dirt bikes, cruisers, scooters and ATVs for both new and experienced riders. From the latest gear and aftermarket accessories to informative seminars and interactive entertainment, this thrilling event is the place to experience the latest in the world of motorcycling. The motorcycle extravaganza will also showcase a Daytona 200 Pit Stop that will invite attendees to complete an official race style pit stop; the Ultimate Builder Custom Bike Show featuring hundreds of the hottest custom motorcycles dripping in eye-popping chrome, wild paint jobs and dazzling rims; the return of the Learning Curve that will host motorcycle racers, celebrities and DIY seminars; and much more. Opportunities will exist for licensed riders to test ride new motorcycles at select cities on the tour. Progressive Insurance continues as title sponsor for the series. For more information visit www.motorcycleshows.com.

About Progressive® International Motorcycle Shows®
From New York to California, the 13-city nationwide tour of the Progressive® International Motorcycle Shows® offers more than 500,000 consumers and 900 exhibitors from all powersports lifestyle interests an all access pass to the world of motorcycling. With hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for both new and experienced riders, the world’s largest traveling powersports event gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories. The show series also offers hours of entertainment including a custom bike competition offering more than $90,000 in prize money and featuring $20 million worth of motorcycle machinery; information tailored for women riders; learning experiences; and more. Show attendees are nine times more likely than the average motorcyclist to purchase a new powersports vehicle and related parts, products, and accessories, offering exhibitors exclusive access to the largest audience of potential buyers. For more information, visit www.motorcycleshows.com.

About Advanstar Communications
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports Industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers with Theirs.”

Contact:
DeeDee Taft/Shelbi Okumura
Spin Communications
415/380-8390
deedee@spinpr.com

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1 Comment

  1. Great to see Dee Dee Taft and Spin Communications backnat the PR helm! Best to everyone this season.

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