AT&T Enhances Local Network To Help Ensure Best Wireless Experience Possible For Sturgis Customers

Company Installs Temporary Cell Sites, New Antenna Technology, Added Capacity to Local Wireless Network During Week-Long Sturgis Motorcycle Rally

STURGIS, SD – August 8, 2012 – (Motor Sports Newswire) – This week, several hundred thousand bikers are congregating in Sturgis, S.D., for the week-long Sturgis motorcycle rally, and AT&T (NYSE: T) has taken steps to enhance wireless network coverage throughout the area.

“AT&T is working to help people attending the Sturgis motorcycle rally have great coverage and fast data speeds for their smartphones and mobile devices,” said Hardmon Williams, AT&T vice president and general manager for Minnesota and the Northern Plains. “Wireless communication is even more essential at an event like this, where participants are mobile and maintaining contact with each other throughout the rally.”  

To help ensure the large crowd at Sturgis’ Buffalo Chip Campground and the nearby concert grounds can enjoy access to AT&T’s accelerated mobile data speeds and simultaneous voice and data capabilities, the company has deployed temporary wireless network capacity through a COW (“Cell on Wheels”).

With crowds approaching 500,000 participants at the motorcycle event, AT&T installed a temporary downtown Sturgis cell site, adding 12-times more cell site capacity to the wireless network to help meet the demands of customers.  In addition, AT&T is utilizing new antenna technology, developed  specifically for live events, at both temporary cell sites during the week-long event.

“The Sturgis motorcycle rally is one of the premier events in South Dakota, drawing a half-million visitors to our state. This event is critically important for retailers and the local economy,” said Shawn Lyons, Executive Director, South Dakota Retailers Association.  “AT&T’s work to enhance its wireless network gives visitors a high quality wireless network to meet their voice and data needs while enjoying the event.”

For updates on the AT&T wireless network, please visit the AT&T network news page.

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