SANTA MONICA, CA – August 7, 2012 – (Motor Sports Newswire) – Advanstar Communications Powersports Group, the producer of the largest and longest-running powersports show tour in the world, announced today that Mike Ausec has joined the company as sales director for its Progressive International Motorcycle Shows portfolio.
Ausec will lead the Progressive International Motorcycle Shows sales strategy as part of a continued expansion program that includes the new Progressive International Motorcycle Shows in Atlanta (November, 2-4, 2012) and Indianapolis alongside Dealer Expo (February, 15-17, 2013).
Ausec is an industry veteran with more than 14 years of international and domestic sales experience. He was most recently District Sales Manager for Dominion Enterprises’ Cycle Trader and RV Trader digital brands, CRM solutions, web site solutions, and data management systems. Ausec joins Advanstar’s senior management team of Mo Murray, Tracy Harris and Jim Moore and will be based out of the company’s Santa Monica, California headquarters. He will focus on leading the group’s consumer event sales and digital sales growth.
“Mike impressed us with the marketing solutions and sales growth he drove while at Dominion. He brings that same professionalism, customer service and strategic expertise to the Progressive International Motorcycle Shows tour as we expand the services we offer to our OEM’s, exhibitors and sponsors,” said Advanstar Communications Powersports Division Executive Vice President Danny Phillips. “The newly created position fits perfectly with our geographic and feature expansion plans. Growing the IMS brand is very important to Advanstar, and having a devoted IMS sales director matches our company’s strategic position of offering customized solutions for our clients and expanding our reach to consumers.”
Ausec stated, “I’m excited to join Advanstar’s Powersports Group and the Progressive International Motorcycle Shows tour. I’m closely connected to the motorcycle industry and an avid rider. When deciding to make a change I wanted to join a company that offered the best client solutions for the industry and the best emotional experience for consumers. Advanstar is a customer-focused company, with some of the leading brands in the market and a reputation for offering unrivalled marketing solutions.”
Ausec holds a bachelor’s degree in Business Administration and Marketing from the University of California, Irvine and currently resides in Corona, California with his wife Jamie and two daughters, Paige and Payton.
About Progressive International Motorcycle Shows®
From New York to California, the 13-city nationwide tour of the Progressive International Motorcycle Shows® offers more than 500,000 consumers and 900 exhibitors from all powersports lifestyle interests an all access pass to the world of motorcycling. With hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for both new and experienced riders, the world’s largest traveling powersports event gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories. The show series also offers hours of entertainment including a thrilling stunt show; custom bike competition offering more than $90,000 in prize money and featuring $20 million worth of motorcycle machinery; information tailored for women riders; learning experiences; and more. Show attendees are nine times more likely than the average motorcyclist to purchase a new powersports vehicle and related parts, products, and accessories, offering exhibitors exclusive access to the largest audience of potential buyers. For more information, visit www.motorcycleshows.com.
About Dealer Expo
The 2013 Dealernews International Powersports Dealer Expo is the largest powersports business event in the world, bringing together dealers, distributors, aftermarket parts and accessory companies and original equipment manufacturers in one place at one time each year for a “buying, learning and networking” experience. The event provides a valuable and efficient show experience for its customers, including nine segmented marketplaces on the show floor, in one trade show hall, and learning, networking and entertainment opportunities centered on distinct product and lifestyle categories. For more information, visit www.dealerexpo.com.
About Advanstar Communications
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports Industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers with Theirs.”