GEICO Revs Up Sponsorship of Sturgis Motorcycle Rally for 8th Year

WASHINGTON, D.C. – August 5, 2012 – (Motor Sports Newswire) – Get ready motorcycle fans! GEICO announced today that it will serve as the official insurance company for the largest motorcycle rally in the U.S., when more than half a million people converge on Sturgis, S.D., August 6-12, for the 72nd Annual Sturgis Motorcycle Rally.

“2012 marks the eighth year we have been participating, so we are very excited to serve as the official insurance company for such a great event,” said Ted Ward, GEICO vice president. “Sturgis is one of the largest and most well-known motorcycle events in the world. Being here gives us a great opportunity to connect with our customers on a personal level and to promote our family of products.”

GEICO will have activities and events at two locations in Sturgis. On Main Street next to the Armory, there will be a “Meet and Greet Gecko” and a roaming Gecko for the fans along with tons of rally giveaways. At the Buffalo Chip’s location, Casey Mears’ #13 GEICO, Ford Focus NASCAR will be on display with the Gecko to meet with the fans.

Participants will also have a chance to see a new custom-built, GEICO military tribute bike created by Paul Teutul, Jr., of the Discovery Channel’s television show, “American Choppers: Senior vs. Junior.” The bike is built in honor of the military and its service members. Be on the lookout for a very special unveiling taking place at the Buffalo Chip Campground on August 6.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO handles auto insurance coverage for over 11 million private passenger auto policies and insures more than 18 million vehicles (auto & cycle).

In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, collector cars, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available.

As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to