Cycle riders and GEICO take to the roadways to help fund brain tumor research for children

WASHINGTON, D.C. – August 2, 2012 – (Motor Sports Newswire) – Motorcycle riders turn up in a lot of important places. Rolling Thunder rides into Washington, D.C., each Memorial Day to salute the fallen. Marlon Brando and James Dean rode to movie stardom on motorcycles. And Sturgis, in the Black Hills of South Dakota, becomes the cycle capital of the country every August when more than 500,000 riders convene.

Just as important are the 40 separate Ride for Kids cycle fundraising events throughout the year that benefit the Pediatric Brain Tumor Foundation. From Florida in the South to Puget Sound in the Northwest, riders all across the country get into gear for the program.

GEICO signed on again to sponsor Ride for Kids so that more research can be funded and that more families can find support.

“We’ve learned these riders have big hearts,” said Tom Garner, GEICO powersports director. “Sometimes they know people who are going through a personal crisis, but mainly they know they can be of some help and encouragement. We’re glad to have a chance to work with them.”

With more than 20 Rides scheduled for the rest of the year, people can either register to ride or volunteer to help out at a ride near them. The schedule for the year and signup information is located at

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO handles auto insurance coverage for over 11 million private passenger auto policies and insures more than 18 million vehicles (auto & cycle).

In addition to auto insurance, GEICO offers customers insurance products for motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for boats, collector cars, life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available. For more information, go to

As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys.

GEICO Communications