LeoVince USA Expands Brand Offerings, Announces Addition of BMC Filters, Dion Device

RICHMOND, CA – July 30, 2012 – (Motor Sports Newswire) – Following nine years of tremendous growth, LeoVince USA will now offer an expanded catalog of brands that fit the level of quality that LeoVince is known for.

This is the first time that LeoVince USA has expanded its brand offerings via a partnership program. Each new partner will offer complimentary brands that represent the same dedication to quality, durability and performance as the family of LeoVince products. The first partner products are the Italian built BMC filter line and the dynamic new Dion Device brake lever protector.

BMC is recognized globally as the top-level air filter manufacturer in powersports. “We will begin to immediately modify our Track-Pack performance package to include our ignition, exhaust and now a BMC filter for one exceptional price,” says LeoVince USA Executive Vice President Tim Calhoun. “We will also now offer the widest and deepest selection of BMC products in the North American market.

The new Dion Device brake lever guard is designed to protect the brake lever, especially when two riders come together on the racetrack. “Bringing the Dion Device to market was an easy decision for me,” Calhoun says. “The team at Dion Device is exceptional, and this device was designed for one single purpose: to save riders’ lives. The passion that Stephane Dion and his team have poured into this product’s design is evident. Our Red Bull RoadRace Factory team has been using
this product all season, and they have been putting them to the test with exceptional results.”

Red Bull RoadRace Factory team rider #132 Jake Gagne

Dion Device

Regarding the future growth of LeoVince USA’s brand offerings, Calhoun adds, “We have no desire to become a large-box distributor shuffling commodity items. Rather, we feel there is a definitive void in the market for a company to offer a limited range of exceptional performance brands that are sold and serviced with expertise. It has always been our mission to make transactions with our dealer network as easy as possible and to offer riders the technical expertise and quality support they deserve on premium products as we’ve done with LeoVince products.”

Race fans at this weekend’s Red Bull U.S. Grand Prix at Laguna Seca will be able to see the BMC air filters and Dion Device on displays throughout the venue, as LeoVince staff will be present to represent all of their current and new product lines and to support our MotoGP and AMA Pro Racing teams.

For more information about LeoVince USA and its product partners, visit www.LeoVinceUSA.com, www.BMCAirFilters.com, and www.DionDevice.com.

 

 

 

 

 

 

 

 

 

 

Tim Calhoun
timcalhoun@LeoVinceUSA.com
1445 B South Street, Richmond, Ca. USA 94804
Ph: (510) 232-4040 X 102

####