WPS Partners with Divas SnowGear for US Distribution

BOISE, ID – July 16, 2012 – (Motor Sports Newswire) – Western Power Sports, Inc. is pleased to announce their recent partnership with Divas SnowGear for distribution of their line of attractive, functional and fashionable women’s snowmobile riding apparel. According to Wendy Gavinski, founder of Divas SnowGear and driving force behind the line, “Previously, when I would visit a snowmobile shop, I couldn’t find a large enough selection of women’s snowmobile riding apparel to satisfy both of my passions, snowmobiling and fashion.”  Wendy took this frustration over the lack of available riding gear and created a truly unique line of women’s snowmobile apparel in hopes to one-day fill that void in snowmobile retailers.  “Now, our commitment to this goal is finally paying off with our WPS partnership,” Wendy added.

WPS immediately identified Divas SnowGear as a line that added tremendous value to their offering. “Aligning ourselves with an up-and-coming brand of snowmobile apparel based in Madison, WI fit perfectly with our goal of gaining more market share in the Midwest and offering a strong women’s line to support the growing women’s snowmobile segment” stated Ron Bentzinger, Snowmobile Product Manager for WPS.  Wendy went on to say, “Of course we are just as excited about the partnership knowing WPS’ potential to reach customers we do not have the physical capacity to reach or service with the care we demand for our customers.  With their help, we can keep our focus on manufacturing the most fashionable, yet functional outerwear for women.  We are super confident the dealers and end consumer will see the passion both parties put forth in keeping up with the evolution of this new, exciting niche market we are creating.

The 2013 Divas SnowGear line is available now for dealer pre-booking and will be available to the public this fall of 2012.  See your local WPS sales representative or authorized dealership for more info, or contact Divas SnowGear direct at sales@DivasSnowGear.com or at  www.DivasSnowGear.com.

About WPS
Established in 1960, Boise, Idaho, based WPS (Western Power Sports, Inc.) distributes over 85,000 products to thousands of dealers nationwide. WPS is currently the fastest growing nation-wide delivery system of powersports industry products and delivers these products through its regional warehouse network; with locations in Boise, Idaho; Fresno, California; Memphis, Tennessee; Elizabethtown, Pennsylvania; and Ashley, Indiana. WPS strives to bring powersports dealers the best in service, product, and delivery. For more information about WPS, visit www.wps-inc.com