BRP Inaugurates its Regional Office in Shanghai

Shanghai, People’s Republic of China – July 10, 2012 – (Motor Sports Newswire) –  BRP opens a regional office in Shanghai to focus on increasing the company’s knowledge of Chinese culture and regional specificities and on fostering BRP brand awareness.

BRP has had a team in place to support its supplier network in the area for four years. This new office in Xin Tian Di will now also house a dedicated commercial team to support its distributor, Smooth Marine, in marketing, after-sales service and dealer network development.

“BRP is committed to building solid foundations in China to make powersports a sustainable and exciting outdoor recreational experience for our customers,” said José Boisjoli, president and CEO. “As we deliver innovative, market-shaping products that appeal to consumers, the signs of growth for the powersports industry in China are encouraging; off-road trail network is growing and marinas and rental operators have an increasing presence.”

BRP’s diversified portfolio of iconic brands are recognized for their innovation, safety, environmental stewardship and design by international organizations like the red dot design awards, the U.S. Environmental Protection Agency and the Red Cross.

Bombardier Recreational Products Inc. (BRP), a privately held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea‑Doo watercraft and boats, Evinrude and Johnsonoutboard engines, Can-Am all‑terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries. BRP employs more than 6,000 people worldwide.

Sea-Doo, Ski-Doo, Lynx, Evinrude, Johnson, Can-Am, Rotax and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

For information:
Johanne Denault
Manager, Corporate Communications
Tel: +1.450.532.5173