Advanstar Launches New Progressive International Motorcycle Show in Indy Alongside Dealer Expo

SANTA MONICA, CA – July 10, 2012 – (Motor Sports Newswire) – Today, Advanstar Communications Inc. announced that two of the industry’s leading powersports events, the Progressive International Motorcycle Shows and Dealer Expo, will combine in 2013 to create the ultimate two-wheeled destination weekend in Indianapolis, the motorsports capital of the U.S. and a city that is conveniently located within a day’s drive for more than half of the U.S. population. A new stop for the Progressive International Motorcycle Shows, the largest and longest-running consumer powersports show series in the world, will take place in Indianapolis, Indiana on February 15-17, 2013, at the Lucas Oil Stadium, co-located with Dealer Expo, the world’s largest powersports trade show held at the Indianapolis Convention Center. Together, the two events will take over downtown Indianapolis over President’s Day weekend.

The Indianapolis Motorcycle Show will be open to the public and will fill Lucas Oil Stadium with new models from bike manufacturers, offer the best aftermarket shopping deals around and present all of the inspiration and action that the International Motorcycle Shows tour brings to every city in the country where they run. The 2013 Dealer Expo will cover 230,000 square feet of space with more than 700 exhibitors showcasing all the powersports industry has to offer and the hottest new parts, products and gear for the upcoming riding season. In the spirit of celebrating the business and passion that the industry was founded on, Dealer Expo attendees will be granted special access to the Indianapolis Motorcycle Show after normal Dealer Expo trade show hours, and motorcycle show consumers will have select access to Dealer Expo for the first time.

“We’re thrilled to bring the Progressive International Motorcycle Shows to Indianapolis, and run it alongside Dealer Expo – it’s a perfect fit for a market we’ve served for the last 44 years and a great way to bring the industry, dealers and riders together,” said Advanstar Executive Vice President Danny Phillips. “Our goal in developing one, single powersports weekend was to make sure we listened carefully to our customers, so that we created the right format, in the right city, at the right price and built the combined trade and consumer industry event they wanted.”

About Progressive International Motorcycle Shows®
From New York to California, the 13-city nationwide tour of the Progressive International Motorcycle Shows® offers more than 500,000 consumers and 900 exhibitors from all powersports lifestyle interests an all access pass to the world of motorcycling. With hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for both new and experienced riders, the world’s largest traveling powersports event gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories. The show series also offers hours of entertainment including a thrilling stunt show; custom bike competition offering more than $90,000 in prize money and featuring $20 million worth of motorcycle machinery; information tailored for women riders; learning experiences; and more. Show attendees are nine times more likely than the average motorcyclist to purchase a new powersports vehicle and related parts, products, and accessories, offering exhibitors exclusive access to the largest audience of potential buyers. For more information, visit www.motorcycleshows.com.

About Dealer Expo
The 2013 Dealernews International Powersports Dealer Expo is the largest powersports business event in the world, bringing together dealers, distributors, aftermarket parts and accessory companies and original equipment manufacturers in one place at one time each year for a “buying, learning and networking” experience. The event provides a valuable and efficient show experience for its customers, including nine segmented marketplaces on the show floor, in one trade show hall, and learning, networking and entertainment opportunities centered on distinct product and lifestyle categories. For more information, visit www.dealerexpo.com.

About Advanstar Communications
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports Industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers with Theirs.”

Contact:
DeeDee Taft/Shelbi Okumura
Spin Communication
415.380.8390
deedee@spinpr.com

Julie Messing
Advanstar Communications, Inc.
310.857.7580
jmessing@advanstar.com

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