SPEED highlights added to growing advertising and video content from RacerX, Red Bull and other industry brands
DENVER, CO – July 9, 2012 – (Motor Sports Newswire) – MOTOTV™ is happy to announce that SPEED will provide motorcycle racing highlights for the MOTOTV™ network, which now plays on more than 800 screens in 125 powersport dealerships/retailers nationwide with an audience of more than 6.2M motorcycle enthusiasts. SPEED will provide race recaps from selected series that air on their network including AMA Supercross, AMA Superbike and World Superbike events. With programming from SPEED, Red Bull, Racer X Films and many other content providers, intercut with industry related advertising and dealer-specific programming and promotions, MOTOTV™ is the dealer’s own personal television network right inside their stores.
“We are stoked to have race highlights from SPEED,” said Gary Halpin, co-founder of MOTOTV™. “The race recaps from SPEED are a huge hit with dealers and their customers. MOTOTV™ is a proven success for dealers in the form of increased sales and also with content producers and advertisers who want to reach this highly targeted audience.”
“MOTOTV™ offers us a unique opportunity to get more involved with our two-wheel audience, promoting increased awareness of our races and programming,” added Mark Mitchell from SPEED, “MOTOTV™ is growing rapidly and we are excited to be able to partner with them.”
MOTOTV™ is a customizable television network for powersport dealers and retailers, that airs on the screens inside their dealerships and stores. With programming from SPEED, Red Bull, Racer X Films and many other content providers, MOTOTV™ is personalized down to the dealer/retailer level, only airing the products and services that they carry. MOTOTV™ is currently in more than 125 locations and plays on more than 800 screens.
SPEED, anchored by its popular and wide-ranging coverage of NASCAR, is the nation’s first and only cable television network dedicated to automotive and motorcycle racing, performance and lifestyle. Now available in nearly 84 million homes in North America, SPEED, a member of the FOX Sports Media Group, is among the industry leaders in interactive TV, video on demand, mobile initiatives and broadband services, including SPEED2, a groundbreaking new broadband network featuring live, streaming and on-demand events complementing offerings of the linear network. For more information, please visit SPEED.com, the online motor sports authority.
Business Development Manager