PowerSports Network Releases Premium Mobile Website Customization and PSN Maintenance iPhone Application

SUSSEX, WI – June 27, 2012 – (Motor Sports Newswire) – PowerSports Network, the leading provider of website and mobile solutions for powersports dealers and a division of Dominion Enterprises, has released the Premium Mobile service and the PSN Maintenance app to help dealers customize their mobile website and improve dealership processes. With nearly one-fourth of all traffic to PowerSports Network websites originating from a mobile device, dealers need an optimized mobile site and mobile applications to attract customers and manage their inventory.

“Mobile adoption isn’t slowing down, and dealerships need to make sure they’re providing the best shopping experience on their full website and mobile website,” said Gwyn Price, vice president of sales and marketing for Dominion Powersports Solutions. “PowerSports Network’s new Premium Mobile service allows dealerships to extend the branding on their full website to their mobile-friendly site. We want to help dealers make the best impression even before buyers come to their stores.”

Two years ago PowerSports Network began offering dealerships a mobile-friendly website as an addition to their full website. Consumers could view inventory, view promotions and events, and find other pertinent store information. Through PowerSports Network’s Premium Mobile service, dealers can distinguish their dealership’s brand on the mobile web. PowerSports Network’s skilled design team will inject the dealership’s personality into their mobile site with graphic elements including a custom designed banner, customized navigation, and color scheme.

PowerSports Network’s newly released iPhone app is designed to help dealers streamline their inventory upload process. With the PSN Maintenance app, dealers can photograph units as they arrive at the dealership and upload pictures directly to their website inventory from their iPhone, iPad or iTouch. In addition to updating inventory in real time, dealers can use the app to access their inventory for a quick reference on specifications and availability.

“Our new PSN Maintenance iPhone app eliminates the time consuming steps in adding inventory photos to website listings,” said Price. “By using our new app, dealers are able to speed the process of sending photos critical to the inventory sales process from their mobile device to the web. This process ultimately improves dealership efficiency and increases lead opportunities by quickly replacing stock photos with actual pictures of inventory.”

To add a customized look to their mobile website, PowerSports Network dealers can contact their Client Services Account Representative at (800) 556-0314. PSN dealers can begin taking advantage of the time-saving efficiencies of the free PSN Maintenance iPhone app immediately by downloading the app from the iTunes Store.

About PowerSports Network
PowerSports Network, a division of Dominion Powersports Solutions, provides industry leading dealer website solutions designed to assist dealers with lead generation and management, e-commerce, search engine optimization and more. Every PSN website includes a free mobile website and basic website statistics for traffic analysis. For more information, contact Dave Valentine at (800) 556-0314 ext.124 or visit http://www.psnsales.com.

About Dominion Powersports Solutions
Dominion Powersports Solutions offers high-performing business solutions to help powersports dealers and manufacturers increase leads, grow sales, and improve profitability. Its world-class business products and services include dealership management software, web, mobile, social, eCommerce, CRM and marketing solutions.

Dominion Powersports Solutions is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England and Italy, the company provides a comprehensive suite of technology-based marketing solutions and more than 45 market-leading websites. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. For more information, visit DominionEnterprises.com.