CV Products Shifts Into High Gear: Scott Highland Joins Performance Parts Powerhouse

THOMASVILLE, NC – June 13, 2012 – (Motor Sports Newswire) – Powersports and Motorsports industry veteran Scott Highland has joined performance parts powerhouse CV Products as the Director of Marketing & Business Development for the “Everything Racing” operation. In the past 20+ years Highland has held positions with JE Pistons, Xceldyne Technologies and CV Products. He was most recently the Director of Off-Road & Sportbike Markets for the Motorsport Aftermarket Group (MAG), concurrently serving as the General Manager of UTV industry leader DragonFire.

“Scott’s experience in marketing and most recent role in developing products and building brands will increase our ability to expand our business in both the automotive and powersports markets,” says Jim Zoretich, President & CEO of CV Products. “His experience over the past several years will be utilized to identify and integrate acquisition candidates as we begin an aggressive growth strategy here at CV Products.”

Zoretich believes big things are in store for CV Products in the near future as Highland heads the marketing efforts in a new direction. “Scott worked with CV Products in the past and he is uniquely qualified to drive our future growth.”

When asked about his return, Scott stated, “I’m grateful to rejoin CV Products and its customer- focused team.  Everyone has a passion for powersports and offers solutions for our ‘Everything Racing’ approach. This is a great opportunity to work in a fast paced results-driven industry.  I look forward to helping expand CV Products and its’ CV4, Xceldyne and X2 brands exponentially.”

CV Products is a diverse company focused on performance. From its locations in Thomasville, NC and Mooresville, NC, CV Products manages multiple motorsports brands, including CV4, Spin, X2, Xceldyne and XTS among others. The firm’s technical support capabilities include trackside race support along with its AMC Coatings and Xceldyne Technologies divisions. The slogan “Everything Racing” really defines the company’s heritage. Click on for more details on its powersports product range.

About CV Products:
Xceldyne and X2 provide valves and valvetrain solutions for the motorsports industry, offering such items as titanium and steel valves and ancillary valvetrain components. The CV4 line is a powersports industry brand offering thermal management products, valvetrains and a host of other engine and performance components for motorcycle and ATVs @

Xceldyne Technologies is an ISO 9000 certified manufacturing facility producing quality technical components from NASCAR, F1, AMA and other forms of motorsports as well as the medical and defense industries @ AMC Coating is a full service ISO 9001 certified coating facility specializing in anodizing, REM surface finishing, electroplating, laser marking and other surface treatments @