K&N Filters Continues with XDL Championship Series Sponsorship in 2012

LOS ANGELES, CA – June 12, 2012 – (Motor Sports Newswire) – K&N filters will continue its multi-year partnership with the XDL Championship Series through the 2012 season and return as the title sponsor of the K&N Circle Challenge. The K&N Circle Challenge is a bracket competition that pits two riders in a head-to-head battle to determine the first rider to reach 10 circle rotations. It is one of the most fast-paced, fun-to-watch and innovative competitions in XDL because it combines the ultimate skill of a street freestyle rider, with the head-to-head format of racing. It is the best of both worlds and its continued popularity with fans proves this. The K&N Circle Challenge is also the only truly “open” format where the displacement of a motorcycle can be any type without putting a rider at a disadvantage. As XDL expands into markets such as India, where displacements are in the 150cc to 220cc range, this format could turn out to be a core competition element because it allows for top riders from XDL to go up against top riders from India without the need to standardize motorcycle categories. The K&N/XDL relationship for 2012 will also include several marketing and social media initiatives that will seek to cross over audiences from both brands.

Commented Randy Grube, founder of XDL: “K&N has been an XDL partner for two seasons now and we are excited to continue the relationship in 2012. K&N is one of those rare companies that puts their money where their mouth is, which is such a great help when you are building a new sport from scratch. In my position as the guy that started XDL, its all about the long term. And everyone always says that it’s important to think long term and invest accordingly, but when push comes to shove, very, very few companies do it. Nick and Johnny at K&N decided from the beginning that XDL was a long-term play and that the biggest benefits would be a few years down the road. It is this type of support that has allowed XDL to grow and we’re glad to have it for another year.”

“K&N prides itself in supporting the highest quality of racing and racers in all forms of motorsports and powersports events. Supporting and getting involved with these types of venues showcases the talents of today’s top motorsports athletes.  Events like these that drive us to continue to build and market the products we have produced for the past 40 years.  K&N’s involvement in the 2012 XDL Championship Series is no different,” states Johnny Jump, Brand Manager, K&N Engineering.  “We are very excited to support the riding at this level that will drive fans to these events and hopefully continue to grow this sport into the future of motorcycling. The street freestyle events cater to a younger generation and it exceeds the limitations set by the manufacturers for how these motorcycles were designed to be ridden. It becomes an art form like no other form of motor sports.”

K&N Engineering, of Riverside, California, is the inventor and leading innovator of reusable cotton gauze filter technology for automotive applications. From humble beginnings as a family run business over 40 years ago, K&N Engineering, now a truly global company with offices in the U.K. and the Netherlands, continues to exist as an internationally run business with a heavy enthusiast mindset and a direct connection with motor sports that carries over throughout all levels of management and manufacturing.

Today, K&N exists as both the sales and brand leader for performance filters, and maintains a stocking catalogue of over 5,500 part numbers, including an extensive line of both factory replacement High-Flow™ Air Filters, Performance Air Intake Systems, and its line of innovative Wrench-Off™ Synthetic Oil Filters.  With its in depth coverage of Powersports applications within each market segment, K&N Performance Filters has become a sought after performance upgrade for racing and track enthusiasts and a long-life alternative for touring and adventure riders across the country.

2012 XDL Championship Series Schedule

  • R1: Budds Creek, MD – Maryland International Raceway, 7/21 & 22
  • R2: Long Beach, CA – Queen Mary, 8/3 & 4
  • R3: Indianapolis, IN – Downtown, 8/17 & 18
  • R4: Albuquerque, NM – NAPA Speedway, 8/31 and 9/1
  • Finals: Portland, OR – Portland International Raceway, 9/14 & 15

For marketing and sales info, please contact Randy Grube at randy@xdlshow.com
For info on K&N, its products and involvement in XDL, please contact johnj@knfilters.com

K&N Filters can be found on the web at:

XDL can be found on the web at:

XDL is the only championship of its kind and is a leader in reaching the 18-34 old sportbike demographic. Each XDL event features the world’s most skilled athletes squaring off in five unique competitions for over $10,000 in prize money. Since its inception in 2006 the series has built a global following in places as far off as India, Indonesia, China, Japan, Australia, France, Thailand and Eastern Europe, and in the process emerged as the fastest growing action sport in America.