Ducati North America Posts Retail Sales Growth of 49% Reporting Best Monthly Sales in Company History

 

  • Ducati reports all-time record sales for the month of May 2012
  • New motorcycle sales up 49%, versus 2011, to 1,782 units retailed in North America
  • January-May retail sales up 19% to 4,844 units, an increase of 98% versus 2010

CUPERTINO, CA – June 4, 2012 – (Motor Sports Newswire) – Ducati North America reported a retail sales increase of 49 % in May, reaching 1,782 new motorcycles sold and marking the company’s all-time monthly record. This result surpassed the prior record set in June 2008 by 388 motorcycles or 28%. YTD retail sales growth of 19% to 4,844 units also marked an all-time record for the January-May period, with consistent growth across all motorcycle segments.

“This fantastic result confirms the customer’s enthusiasm for our brand that has led us to double our sales in just 24 months. The increasing appeal of our expanding product line, our experience-based marketing strategy and the strengthening of our dealer network, represent the key building blocks that will continue to fuel our future growth,” said Cristiano Silei, Ducati Vice President of Global Sales and CEO of Ducati North America.

May 2012 sales results were buoyed by the introduction of two new models, the groundbreaking 1199 Panigale and the Streetfighter 848, combined with the continued success of the high-end Multistrada and Diavel families.

For more information about Ducati North America and Ducati’s line of performance motorcycles, please visit www.ducatiusa.com or your local Ducati dealer.

Tim Collins
Public Relations Manager
Ducati North America
Ph. +1.408.343.4414
tim.collins@ducati.com

About Ducati:
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. “Desmodromic” performance engines, innovative design and avant-garde technology characterize its motorcycles. Covering several market segments, Ducati’s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.

These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati has participated in
MotoGP since 2003, and took both the Manufacturers’ and Riders’ titles in 2007.

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