Sailor Jerry Announces Hammarhead Solo-X Bike Competition

Iconic Spiced Rum Offers Fans a Chance to Win a Custom Sailor Jerry Hammarhead Motorcycle

NEW YORK, NY – May 23, – (Motor Sports Newswire) – Sailor Jerry, the iconic spiced rum, announces the launch of their Hammarhead Solo-X bike competition, giving fans a chance to win a custom motorcycle designed by industry innovator James Hammarhead. The bike will be customized with Norman “Sailor Jerry” Collins’ Eagle Flash on the gas tank, along with the Sailor Jerry signature logo. The competition will run until July 15, 2012 and contestants, who must be 21 or over, can enter to win by becoming a fan of the Sailor Jerry Facebook page at

Thanks to his undeniable skill and steadfast determination to allow his work to speak for itself, Norman Collins became recognized as the father of classic old school American tattooing. His pioneering advances in needle formations and color pigments helped to further solidify his place in tattoo history. Today, that same unwavering commitment is embodied in the work of James Hammarhead. After a notable career in neuroscience at the University of Pennsylvania, Hammarhead turned to his other passion, creating vintage-inspired, made-to-order motorcycles. To each bike Hammarhead adds technological improvements in performance and longevity, putting his own stamp on the ride experience that combines brilliant engineering with classic design. In the same vein as Norman Collins’ contributions to tattooing, James Hammarhead continues to influence the innovation of motorcycle manufacturing.

“We are thrilled to work with James Hammarhead, a true individual and innovator, on the first of a series of lifestyle collaborations,” said Ken Reilly, Category Marketing Director for William Grant & Sons, Ltd. “Sailor Jerry is proud to provide this unique opportunity to our fans, who continue to embody the independent spirit of Norman Collins each and every day.”

Since he shares Norman Collins’ unflinching sense of purpose, Sailor Jerry featured Hammarhead as part of their Hold Fast series, a group of digital video shorts that profile craftsmen of different stripes, celebrating the spirit of authenticity and devotion to craft that Norman Collins made famous with his pioneering tattoo work.  “The challenge is to follow your instincts and to take advantage of the opportunities that are presented,” said Hammarhead, discussing his work with motorcycles in his Hold Fast video.  “There’s a beauty in that, and I appreciate that.”

About Sailor Jerry Spiced Rum
Evoking the true spirit of the pioneering Tattoo Artist, Norman “Sailor Jerry” Collins, Sailor Jerry Rum is the authentic, premium, old-school spiced rum. Crafted in the traditional Navy way by William Grant & Sons, Sailor Jerry Rum is strong, spiced and smooth, with hints of caramel and vanilla.  Just like the man who inspired it, this 92 proof rum speaks for itself and holds itself to the traditional values and standards of craftsmanship that Sailor Jerry espoused – supporting all creative individuals who feel just as strongly about their respective crafts.  Made from aged Caribbean Rum and blended with spices including ginger, cinnamon, clove and vanilla, Sailor Jerry Rum is an exceptionally smooth drink with an ABV of 46% and an RRP of $21.99. From the liquid itself to the packaging of Sailor Jerry Rum, every detail stays true to the vision of Norman “Sailor Jerry” Collins.  For more information, visit or follow and

About William Grant & Sons
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s fourth largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry® Rum, Tullamore Dew Irish Whiskey and the award-winning Milagro® Tequila.

SOURCE: Sailor Jerry Spiced Rum