GEICO Mobile Cycle offers convenience to buy a policy from your smartphone

WASHINGTON, D.C. – May 18, 2012 – (Motor Sports Newswire) – GEICO has made it a lot easier for cycle enthusiasts to shop for insurance with GEICO Mobile Cycle. Riders can now get an ATV or motorcycle quote and purchase a policy from their smartphones at any time of the day and night. GEICO Mobile Cycle, a new mobile web app can run on any smartphone device with a browser, but has been optimized for iPhone, Android and Windows Phone 7 platforms.

“Mobile technology has dramatically changed how consumers interact with businesses,” said David Weaver, GEICO director for programming analysis. “GEICO Mobile Cycle adds the convenience of purchasing cycle insurance on your smartphone whenever you want.”

As more consumers make the transition from the desktop to handheld devices, GEICO’s mobile technology continues to evolve to meet consumer needs. In 2010, the insurance company was the first to offer online buying power to iPhone and Android smartphone users.

“Advances in mobile technology have created opportunities for companies to stay engaged with their customers,” said Thomas Garner, GEICO Powersports director of sales and service. “Data shows that consumers are confident using their mobile devices to research products and services as well as make purchases online.”

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GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO handles auto insurance coverage for 11 million private passenger auto policies and insures more than 17.5 million vehicles.

In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Personal umbrella protection is also available. Coverage for commercial auto insurance is underwritten by Government Employees Insurance Company. In some cases coverage is provided through the GEICO Insurance Agency, Inc., either under an arrangement with National Indemnity Company (NICO), a Berkshire Hathaway affiliate, or with non-affiliated insurance companies.