Brammo Unveils Ground-Breaking Electric Motorcycles Empulse And Empulse R

Design and Pricing for First High Performance Electric Motorcycle to Achieve 100 mph top speed and 100 mile range Revealed to Enthusiasts in Los Angeles and Worldwide

ASHLAND, OR – May 9, 2012 – (Motor Sports Newswire) – Brammo, Inc., the designer and manufacturer of world leading electric motorcycles, revealed pricing and production plans for the  Empulse and Empulse R while giving motorcycle enthusiasts in Los Angeles a first look at the stunning new design.

At this unique electric vehicle industry event, Brammo has demonstrated to consumers and motorcycle insiders alike the advancements in electric motorcycling and is providing a glimpse of what is to come in the future.  The Empulse is the only electric motorcycle to include a 100-mile range and 100-mph top speed as well as a breakthrough battery and powertrain system enabling a great zero-emission experience.

At the launch party, Brammo announced the Empulse and Empulse R will cost $16,995 and $18,995 respectively with financing available from Sheffield Financial. Through this financing, customers will be able to purchase the new Empulse and Empulse R from Brammo dealers as follows:

  • Empulse: 8.9% for 72 months at $303, 6.9% financing for 60 month at $334 and 3.9% for 36 months at $499
  • Empulse R: 8.9% for 72 months at $339, 6.9% financing for 60 month at $373 and 3.9% for 36 months at $558

Availability of each model will vary based on demand for the Empulse and Empulse R. Production for the Empulse R will take place first with limited availability in June 2012 and in volume by Q3 2012. The Empulse will be available in Q1 2013.

Research conducted by Brammo with both customers and dealers has driven the development of the Empulse and Empulse R. As a result, these motorcycles now come with a water-cooled AC motor and fully integrated IET™ six speed transmission, seating for two, regenerative braking and on board J1772 Level 2 charging capability. To ensure the highest quality performance and design, Brammo works with internationally renowned manufacturers for superior components of their motorcycles. This close attention to the supply chain ensures the durability, reliability and ultimately future resale value of Brammo products.

“It was important to Brammo to create a great motorcycle and we paid attention to customer feedback to create just that,” said Craig Bramsher, CEO and president of Brammo. “From concept to production the Empulse product has evolved quite a bit.  We are bringing you a different motorcycle that promises to be more than what our riders expected.”

The two models vary as follows:

  • The Empulse body work is all plastic, has semi adjustable front suspension and semi adjustable rear suspension.
  • The Empulse R uses carbon fiber for headlight shroud, front and rear fenders, top panel and the rear light housing.

Brammo promised that of the first 1000 people who pre ordered an Empulse, one would be selected at random to receive their motorcycle free of charge. Last week from the first 1000 orders six finalists were selected. At the event, Craig Bramscher rolled a dice and Jueiming Chen was the lucky winner.

True to Brammo’s devotion to zero tailpipe-emission transportation, the Empulse launch event was carbon-neutral. Brammo has worked with to purchase carbon offsets to mitigate the greenhouse emissions generated by transportation, electricity use, and other resource-intensive activities associated with this event.

In additional efforts to reduce travel and carbon intensity of the event, Brammo will stream the launch event live to tens of thousands of motorcycle enthusiasts, who will be able to experience the launch party across the nation and afar in Asia and in Europe.

About Brammo
Brammo, Inc., is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the Encite, Enertia, Empulse and Engage motorcycles. Brammo is the current TTXGP eGrandPrix  champion of North America. Brammo is an OEM supplier of its innova tive Brammo Digital Drivetrain systems including the Brammo Power battery pack and Brammo Power vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia. To learn more, visit

The following are trademarks of Brammo, Inc. in the United States or other countries or both; Brammo®, Enertia®, Empulse®, Empulse R®, Engage®, Encite®, Brammo Digital Drivetrain®, Brammo Power®, the Brammo logo and bulls head graphical device.

Brammo Empulse and Empulse R Features and Benefits.

Feature Which means …
6 speed gearbox IET™ Faster off the line acceleration, higher top speed and increased range. The first real electric motorcycle.
Rapid J1772 charging Fully integrated J1772 charging capability confers EV status. Increased effective range and convenience. Future proof.
3kw on board charging The same charging power you will find in the Chevy Volt and Nissan Leaf. A real EV.
Water cooled motor Sustained high-speed performance.  Reliable operation in hot climates.
Sealed motor Long life, durability and reliability
BPM 15/90 Battery Module World class performance, unparalleled energy density, performs in hot and cold environments. Battery has self-contained cooling and heating capability for year round performance.
Purpose built The first totally ground up integrated battery, motor, transmission for an electric motorcycle.
Regenerative braking True sport bike feeling and handling, increased range, increased enjoyment.
Full function dash An informed and enjoyable riding experience Speedo, tach, range prediction, gear position, change up lights, battery condition, and much more…
Dynamic Data Collection Brammo black box records all on bike functions second by second to create a complete picture of every ride and charge.
Two seats Convenience of carrying a passenger.
Ergonomics Comfortable commuting – Comfortable carving…

Design for the 95th %’tile man to 50th %’tile woman.

Front Suspension Marzocchi same as Ducati. Quality components for reliable performance, durability.
Brakes Brembo. Quality components for reliable performance and durability.
Wheels Marchesini. Quality components for reliable performance and durability.
Frame Brammo E-Beam™ fabricated in Italy by Accossato. Quality components for reliable performance and durability.
Sub Frame + Swing Arm Fabricated in Italy by Accossato to Brammo’s design. Quality components for reliable performance and durability.
Tires Avon. Quality components for reliable performance and durability.
Racing heritage A motorcycle forged in the heat of competition, Best of breed. Championship winning technology.
Styling All industrial design completed in house by Brammo. Naked street bike with stunning presence and head turning looks.
Handling The feel and thrill of a full street bike.
Performance A wolf in wolfs clothing….. no pretensions.
USA Designed, developed, tested, assembled and ridden in the USA.

SOURCE: Brammo, Inc.