Pirelli Aims to Beat The Heat with King Carlos Promotion

ROME, GA – April 24, 2012 – (Motor Sports Newswire) – For a limited time this spring, retail or online customers purchasing a set of Supercorsa SP, Diablo Rosso Corsa or Diablo Rosso II tires are eligible to receive a free Pirelli hat autographed by 2011 World Superbike Champion, Carlos Checa.

Please visit www.getpirelli.com for all terms and conditions; valid to residents of the U.S. or Canada only, while supplies last.

Pirelli Tire North America designs, develops, manufactures and markets tires for passenger vehicles in both the original equipment and replacement markets as well as markets and distributes tires for motorcycles and motorsports. Located in Rome, Georgia, Pirelli’s Modular Integrated Robotized System (MIRS) employs state-of-the-art technology to manufacture tires for both export and domestic markets. “Like” us on Facebook, or follow us on Twitter.

For further information please contact:
Pirelli Communications and Media Relations – NAFTA Region
212. 497. 8825  ptna.pr@pirelli.com

Kevin Allen – Moto PR Manager
917. 232. 8851  kevin.allen@pirelli.com