New 2- and 3-year leasing program now available
Classic Harley-Davidson and Horsepower Harley-Davidson
NAPLES, FL – April 23, 2012 – (Motor Sports Newswire) – Chrome Capital, a Naples, FL.-based leasing company, and Classic Harley-Davidson of Reading, PA and Horsepower Harley-Davidson of Williamsport, PA have executed dealer agreements providing the TestRide™ leasing program to Pennsylvania Harley riders.
Chrome’s TestRide is an authentic vehicle lease designed exclusively for Harley-Davidsons. Lease terms are two or three years with no mileage restrictions, and no further obligation. When the TestRide period comes to an end, the customer can renew the lease, purchase the bike or simply return the bike to the dealer. The customer has options, not obligations.
“Chrome is a very well-run organization. The Chrome Calculator prices a lease instantly allowing our sales managers to close more deals. We offer a TestRide lease to everyone who walks in the door”, says Kevin Kodz, Classic Harley-Davidson, General Manager.
“I like that Chrome’s TestRide program has not changed our sales process. We can offer leases as an alternative on both new and used Harleys side by side with a traditional loan. Our customers really appreciate the lower cost to ride that the TestRide delivers,” says Kim Dugan Horsepower Harley-Davidson General Manager. Alan Friedlander, Classic’s Sales Manager, states “TestRide delivers a customer friendly approach to getting on a Harley. Its fast, simple, no mileage restrictions, and I get approvals on over 90% of my submissions. I submit applications for Tier 1’s to Tier None’s. Regardless of their credit, my Chrome customers won’t end up with any negative equity when they want to trade.”
Kevin Decker, General Manager for Horsepower Harley-Davidson, is an advocate of using the TestRide to get new riders on a bike, ”TestRide makes it really simple for a new rider to get on a bike at good rate, with no to low down, grow into it, and then upgrade – its painless!”
Chrome Capital’s dealer relationships stretch coast to coast from New Jersey to Florida and as far west as Washington State. The company aims to sign on the top U.S. 200 Harley-Davidson dealerships by the end of 2012. Chrome Capital is led by a seasoned management team including Peter E. Wasmer, CEO; Stephen J Swain, CFO; and Brian Cramer, vice president of Dealer Development and Marketing.
Chrome Capital LLC
3073 S Horseshoe Drive, Suite 206
Naples, FL 34104