MIC Offers Free E-Card to Powersports Retailers to Help Launch Revive Your Ride! WIN BIG Spring Giveaway

Free Downloads Available to Get the Word Out to Customers

IRVINE, CA – April 24, 2012 – (Motor Sports Newswire) – To promote the industry’s Revive Your Ride! WIN BIG Spring Giveaway, the Motorcycle Industry Council has free downloads for powersports retailers and service providers, including a free, animated e-card, along with posters, banners, stickers, post cards, press release template, logos, web banners and more. The Revive Your Ride! WIN BIG Spring Giveaway begins April 15, and offers retail customers over $25,000 in prizes.

“This free Revive Your Ride! e-card is the perfect way to let customers know about the giveaway and invite them to your dealership,” said Cam Arnold MIC vice president, aftermarket programs. “This year’s Grand Prize is a $5,000 debit card while 1st Place is a $2,000 debit card and 2nd Place is $1,200 debit card. What rider or prospective rider wouldn’t be enticed to visit their local dealer for a chance to win one of these great prize packages?”

The product package giveaways range from motorcycle jackets and helmets to tires, chains, battery tenders and more. MIC aftermarket members who contributed to the prize collection include: ACCEL, Aftercare, AIRHAWK, Alpinestars, Avon Tires, BDL, Cycle News, Dealer Expo, Dealernews, Deltran, D.I.D, Helmet House, K&N, Kendon, Kuryakyn, LeoVince, MotoTV, MPN, National Cycle, Parts Unlimited, Performance Machine, Renthal, Saddlemen, Sunstar, Suzuki, Tucker Rocky Distributing and Two Brothers. All prize packages can be seen at mic.org/reviveyourride.

The MIC invites retailers to take advantage of the e-card and other free tools to tell customers and friends about the Revive Your Ride! WIN BIG Spring Giveaway. The e-card can be viewed and downloaded here  (http://online2.mic.org/reviveyourride/2012-wbsg-ecard/index.html). The MIC will create free personalized versions that include the retailer’s name. Requests for personalized e-cards should be emailed to ryr@mic.org.

Revive Your Ride! was created and is funded by the aftermarket members of the Motorcycle Industry Council specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles, ATVs, side-by-sides, service and aftermarket parts and accessories. Retailers can find complete promotion information and download logos, digital art and other promotional items at www.mic.org/reviveyourride.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org. Visit Revive your Ride! at www.mic.org/reviveyourride.