Third Annual Revive Your Ride! WIN BIG SPRING GIVEAWAY Entices Customers with More Than $25,000 in Cash and Cool Prizes

IRVINE, CA – April 9, 2012 – (Motor Sports Newswire) – The Revive Your Ride! WIN BIG SPRING GIVEAWAY is back with three major cash prizes and dozens of prize packages for riders to enjoy. Scheduled to run from April 15 through June 30, the annual powersports promotion offers customers a chance to win the money or one of 60 aftermarket prizes and gift certificates, all together worth more than $25,000.

“The aftermarket members of the Motorcycle Industry Council are happy, once again, to fund this traffic-driving promotion successfully being used by some six hundred retailers and counting,” said Frank Esposito, MIC aftermarket committee chair. “Shops and dealers can really run with this, use it to get customers into stores, and it costs absolutely nothing to participate. This year, the program is offering a lot of excellent prizes that any rider would be glad to win.”

Lucky customers will ride away with a prize package of gear, parts, accessories, gift certificates or one of the three cash cards. This year’s Grand Prize is a $5,000 debit card while 1st Place is a $2,000 debit card and 2nd Place is $1,200 debit card. The product package giveaways range from motorcycle jackets and helmets to tires, chains, battery tenders and more. MIC aftermarket members who contributed to the prize collection include: ACCEL, Aftercare, AIRHAWK, Alpinestars, Avon Tires, BDL, Cycle News, Dealer Expo, Dealernews, Deltran, D.I.D, Helmet House, K&N, Kendon, Kuryakyn, LeoVince, MotoTV, MPN, National Cycle, Parts Unlimited, Performance Machine, Renthal, Saddlemen, Sunstar, Suzuki, Tucker Rocky Distributing and Two Brothers Racing.

All of the prize packages can be seen here ( To enter, customers simply visit a participating dealership or retailer, get a unique entry code that can be posted on Revive Your Ride! posters, and enter online at Participating stores receive two of the free promotional posters and they can also access downloadable banners, postcards and eCards, all for free, on the Revive Your Ride! downloads page. Dealers who have participated in previous Revive Your Ride promotions do not need to sign up again.

Questions about the promotion can be sent to

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, business advisories and forecasts, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at