Piaggio Group Americas Partners with Invoke to Build Powerful Social Applications

Invoke implements new digital assets to educate and engage online audiences about scooter and motorcycle product lines to drive sales via leads

NEW YORK, NY – April 4, 2012 – (Motor Sports Newswire) –  Invoke Media has been hired by Piaggio Group Americas (PGA), the North American importer of iconic Italian motorcycle and motor scooter brands Aprilia, Moto Guzzi, Piaggio and Vespa, to help power its interactive marketing strategy focused on increasing leads to drive product sales volume to its dealers. Through this relationship, Invoke will build a series of digital applications that support PGA’s scooter and motorcycle product lines. The applications will harness dialogue, help build consumer product awareness and convey product benefits to encourage a growth in consumer enthusiasm and product knowledge for these exciting modes of transportation.

Invoke’s most recent project for PGA included a microsite and Facebook application for its Aprilia USA brand, Aprilia Masters. The Aprilia Masters projects invite motorcycle riders to get more familiar with the brand and its award-winning sport bikes through a series of digital interactions that engage and enhance the overall customer experience, including a test ride tour and using game mechanics that feature the new Aprilia Tuono V4 APRC, the most powerful naked sportbike on the market with the goal of driving prospective customers to sign up for a test drive at Local Dealers.Invoke also worked with PGA’s Vespa brand during the Spring 2012 Fashion Week in New York City.  The program included a Facebook application and contest that highlighted the Kate Spade Spring 2012 collection and Vespa LX 50s. The program generated a significant increase in targeted leads for Vespa dealers throughout the United States.

“We are working with Invoke to develop strategic interactive marketing applications that leverage new digital assets and our existing social media channels to impact Aprilia’s online voice with powerful community building programs,” said Melissa R. MacCaull, vice president, Piaggio Group Americas. “The Aprilia Masters microsite and corresponding Facebook application on Aprilia Americas’ Facebook page is the first step in connecting the race-proven technology, power and design of our Aprilia motorcycles with online consumers.  The Invoke team has constructed a site and interactions that will resonate with current and potential owners.”

As a digital innovations company Invoke has a proven track record for launching new brands and building highly successful businesses. The company is responsible for developing the leading social media dashboard HootSuite and building the first two million users in HootSuite’s first 24 months. Invoke’s deep industry expertise and successful track record of leading multichannel digital strategies for global brands such as The Walt Disney Company, Dove, Electronic Arts, GAP, Wells Fargo and Jim Beam were key factors in PGA’s decision.

“Building trusted dialogue between consumers and brands is what Invoke has built its reputation around,” said David Tedman, co CEO of Invoke. “For instance, our proprietary contesting platform has been implemented for major brands to run more than 70 different successful campaigns. In these campaigns our brand partners have been able to achieve high engagement by integrating user-generated content collection and reward schemas to deliver high consumer satisfaction. The types of learning generated in our programs are essential to both young and mature businesses alike. We have built the success of our business on this solid foundation, bringing real time, operator experience to our clients. We’re excited to bring to this PGA’s family of brands.”

About Invoke
Invoke is an award winning digital innovation company that works with the world’s leading brands to bring meaningful web and mobile social applications and digital experiences to life. Based in Canada, with offices in New York, Invoke has gained national recognition for its accomplishments across a wide range of Fortune 500 brands, including The Walt Disney Company, Dove, EA, GAP, Wells Fargo, ViaCom, Jim Beam and the family of Piaggio scooter and motorcycle brands. For more information, visit http://www.invokemedia.com/

Elaine Schoch | Invoke

SOURCE: Invoke Media