LOS ANGELES, CA – March 27, 2012 – (Motor Sports Newswire) – The XDL Championship Series will partner with ICON Motosports for the 2012 season in a wide-ranging program that includes brand integration in live events, TV, videos, internet properties, as well as cross-promotions at non-XDL events and in social media. The centerpiece of the program will be a cooperation at the XDL Finals at Portland International Raceway to create the ICON XDL PDX Bike Fest. This event will embrace Portland’s diverse motorcycle culture and encompass multiple track events, including the XDL Finals, rides, a bike show and of course parties in town.
Said XDL founder Randy Grube: “We take a fundamentally different approach to working with sponsors than at other leagues. We are not interested in short-term gains and we don’t sell space to hang banners. We look for companies that share our vision and fit our brand, and vice-versa. It takes almost three years to go from identifying a potential partner, to the time we declare an official working relationship. We’ve had our eyes on ICON for many years and last year we finally had a chance to sit down and talk on multiple occasions. That opportunity really helped us understand ICON as a brand, and it also helped ICON understand XDL and our future direction. The fit between the two brands and the fit between the people is really incredible. I feel like we are very complimentary to each other and I really look forward to the 2012 season with ICON on board.”
ICON Motosports operations manager Justin Knauer added: “XDL and Icon are very similar as we both have started small and grown tremendously because we wanted to offer something better to the motorcycling community while facing the always difficult task of redefining something that has been around for a very long time. For example: XDL fought the stigma of ‘stunt riders’ being a lawless group of individuals and Icon fought the stigma that all protective motorcycle apparel had to be a full race suit. It’s commonalities like this that create a desire and confidence to work with XDL as we feel both brands will continue to push motorcycling into new territory for the good of all involved.”
2012 XDL Championship Series Schedule
- R1: Budds Creek, MD – Maryland Int’l Raceway, 7/21 & 22
- R2: Long Beach, CA – Queen Mary, 8/3 & 4
- R3: Indianapolis, IN – Downtown, 8/17 & 18
- R4: Albuquerque, NM – NAPA Speedway, 8/31 and 9/1
- Finals: Portland, OR – Portland International Raceway, 9/14 & 15
For marketing and sales info, please contact Randy Grube at firstname.lastname@example.org or 310-850-5715.
ICON can be found on the web at:
XDL can be found on the web at:
Icon does not exist within a vacuum. We are both influenced by and influence the greater world of motorcycling. Stunters, fighters, rats, sportys, choppers, cafes, flattrackers, roadracers, scooters, antiques, minibikes, and oddball mashup customs have an equal place under the Icon tent. Combine these cultures with our fundamental goal of championing the street riders cause (i.e. protecting your ass) and you have the core of the brand we call Icon.
XDL is the only championship of its kind and is a leader in reaching the 18-34 old sportbike demographic. Each XDL event features the world’s most skilled athletes squaring off in five unique competitions for over $10,000 in prize money. Since its inception in 2006 the series has built a global following in places as far off as India, Indonesia, China, Japan, Australia, France, Thailand and Eastern Europe, and in the process emerged as the fastest growing action sport in America.
XDL Championship Series
1100 Glendon Ave., Suite 1700
Los Angeles, CA 90024