New Future for Motorcycle Shows Through the Launch of Power Sport Services

TORONTO, ONTARIO – February 27, 2012 – (Motor Sports Newswire) – Bob Ramsay, President of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV) announced today the official launch of the newly incorporated for profit company, 8061246 Canada Inc., which will operate under the name of “Power Sport Services (PSS)”.

“Power Sport Services will focus on innovation and leading edge management of the motorcycle, ATV and power sport vehicle shows and the Open Road Powersport Insurance program,” stated Ramsay, who will also take on the role of President of PSS.

“Over the next few months, the company will be working on the strategic integration of its operations,” commented Mr. Ramsay. “With close to 200,000 people attending the MMIC and COHV Motorcycle & ATV shows each year, we are always looking for imaginative ways to provide more value for consumers and exhibitors of the shows. We believe that the launch of the new company is the appropriate next step in building on the future of shows and the expansion of the Open Road Powersport insurance program,” added Ramsay.

MMIC began producing shows in 1985 and since that time there have been many changes in the management of the shows and how they are delivered and operated. The launch of PSS at this critical time in our economy, will give the industry the flexibility it needs to deliver improvements in growth and profitability.

The year 2012-2013 will be an exciting time for the rebounding motorcycle and ATV industries. With the addition of Power Sport Services, this new venture is just one more step toward ensuring success in serving the riding community and industry even better.

Contacts:        
Motorcycle & Moped Industry Council (MMIC)
Canadian Off-Highway Vehicle Distributors Council (COHV)
Jo-Anne Farquhar
Director of Communications & Public Affairs
416.491.4449 or toll-free at 877.470.2288
jfarquhar@mmic.ca

Power Sport Services
Bob Ramsay
President
416.491.4449 or toll-free at 877.470.2288
bramsay@mmic.ca

SOURCE: Power Sport Services

####