FARMINGDALE, NJ – February 27, 2012 – (Motor Sports Newswire) – Bel-Ray Company, Inc . – the leading USA-based lubrication manufacturing company is pleased to announce the launch of a comprehensive lifestyle clothing line available for delivery worldwide. For more than 60 years, the Bel-Ray logo has been synonymous with quality and performance and is regarded as one of the few iconic brands within the racing industry. An array of fashion-forward pieces is currently available and features racing wear, thermals, tees and pit shirts, as well as children’s and juniors’ attire.
Not your typical apparel, all of the lifestyle pieces in this new line feature the authentic, Bel-Ray design with a vintage look and feel. Like all of Bel-Ray‘s products, the clothing is created with only the finest materials available. Don’t accept imitations; insist on genuine Bel-Ray lifestyle apparel.
The wide variety of items available will ensure that there is something for everyone to show their support of one of the most famous brands in the powersports industry.
The lifestyle collection, which ranges in price from $14.99-$79.99, is currently available online at www.belray.com.
For more information on Bel-Ray apparel and all of their performance lubricants for Powersports, Mining and Industrial applications, visit www.belray.com.
Bel Ray Company Inc was founded in 1946 and is a privately held, woman owned business serving the lubrication needs of powersports, industrial and mining customers worldwide. Bel-Ray is recognized as the leader in the specialty lubricants industry for setting high standards of quality and performance with products formulated for the motorcycle, automotive, aviation, energy, food, marine, military, mining, OEM, Industrial steel, and textile industries.
“Flex Your Engine” with Bel-Ray’s superior Powersports line that delivers top quality Made-in-the-USA products to motorcycle and recreational vehicle enthusiasts around the world. Bel-Ray products are available at powersports dealers worldwide. Visit Bel-Ray.com for a complete dealer listing. Like us on Facebook.com/BelRay or follow us on Twitter