Powersports Industry Expert Neil Pascale to Discuss New Trends in Online Marketing and Social Networking

Dealers will benefit from changes.

NORFOLK, VA – February 21, 2012 – (Motor Sports Newswire) – Dominion Powersports Solutions, a division of Dominion Enterprises, has announced their business development manager and industry expert Neil Pascale will be the featured speaker at the Texas Motorcycle Dealers Association Annual Conference to be held February 25-26 in Austin, TX. Pascale will lead discussions on the evolution of online marketing and how dealers can successfully use social networking sites to grow their audience. Dominion Powersports Solutions is one of two sponsors for this conference.

More than ever, consumers are going online to post reviews of their experiences with dealerships. These online reviews will ultimately influence the purchasing decisions of other potential dealership customers. There has been a major shift in that buying and research are being done primarily online, so dealers should now focus more attention on online marketing. This new trend has evolved because of major strides by key online players such as Google, Yelp, and Facebook. Pascale said, “Dealers will benefit from gaining more knowledge about these new advances which will potentially bring in more consumers.”

Social networking sites such as Facebook provide dealers with an opportunity for ongoing interaction and relationship building with their customers. During this conference, dealers will also learn how to successfully engage with a growing Facebook audience with just a few simple steps. “In the past couple of years, Facebook has played a huge role in online marketing,” said Pascale. “I’m excited to share some tips on how dealers can benefit from using social networking in a variety of ways.”

Members and nonmembers interested in attending the conference may register on site at the conference or go online and download the registration form.

About Dominion Powersports Solutions
Dominion Powersports Solutions, headquartered in Norfolk, VA, is a leading network of world-class business solutions for powersports dealers:

  • ZiiOS – The industry’s leading cloud DMS lets dealerships manage all the moving parts of their dealership anytime, anywhere.
  • PowerSports Network – Top OEMs and dealers trust PowerSports Network for web, e-commerce and mobile solutions.
  • CycleTrader.com – Over 12.6 million unique visitors come to the nation’s leading marketplace every year for new and used motorcycles, ATVs, personal watercraft and snowmobiles.
  • Traffic Log Pro – Traffic Log Pro’s web-based CRM and Dealership Call Center platforms help dealers drive sales productivity, improve closing ratios and create customers for life.
  • Dominion Insights – Get real-time analytics and benchmarks with Dominion Insights.

Dominion Powersports Solutions is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services. The company has more than 60 market-leading websites reaching more than 20.9 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 3,300 employees in more than 186 offices in the United States, Canada, England and Italy. For more information, visit http://www.DominionEnterprises.com.