US Highland, Inc. Announces the Addition of Another Fortune 500 Internationally Experienced Executive

and the Capture of a Branding and Franchising Expert With Over 15 Years Racing Experience to the Management Team

TULSA, OK – February 20, 2012 – (Motor Sports Newswire) – US Highland (UHLN) announces two major additions to the management team. James B. McCoy has accepted the position of Vice President of Sales & Marketing and Greg Campbell has been appointed to Corporate Vice President of International Business.

Mr. McCoy holds degrees in Finance and Management Information Systems from the University of Tulsa. His career spans financial consulting at Merrill Lynch during the 1980s and early 1990s, CFO duties for two software startup companies, real estate management and most recently working as a strategic component of Quizno’s Subs transforming it from a small Denver Based multi-unit operation of just over 50 stores to an international franchise of over 5,000 units. Mr. McCoy was responsible for the development of Northeast Oklahoma and the Northwest Arkansas markets, where he sold over 65 franchises and opened 45 stores.

“Mr. McCoy has already proven his value within the new management team at US Highland,” states Robert Harris, Chairman of US Highland. Mr. Harris continued, “Jim is a multi-talented executive with real world experience in franchising, sales and marketing and when you couple that with his passion for competitive racing you get the perfect mix of skills to lead our sales and marketing success.”

Mr. McCoy also has over 15 years of participation in off- and on-road racing experience making him a perfect selection for US Highland’s Vice President of Sales and Marketing. He owns several off-road competition motorcycles and will soon be competing on a US Highland competition bike in future amateur racing events.

“I am ecstatic about having Mr. McCoy on the management team,” stated President and CEO of US Highland, John R. Fitzpatrick, III.  “I have known Jim for over twenty years and never cease to be amazed by his intensity at work. He is an over achiever at everything he does and accomplishes every goal he sets for himself. Whether racing in off-road competitions or exceeding all performance expectations while working with Quizno’s franchising.  He delivers on his promises and will be a big part of our success at US Highland,” concluded Mr. Fitzpatrick.

Mr. Campbell holds a Bachelor of Science in Business Administration from the University of Tulsa.  He also holds an Electrical Engineering Technology degree and is a veteran of the U.S. Air Force. Additionally, he completed Southern Methodist University’s program for Executive Development.

Mr. Campbell has more than twenty-five years of experience within manufacturing and mass production operations.  His experience includes engineering, manufacturing, international business development and executive leadership.  Prior to joining US Highland, Mr. Campbell held the position of Director – International Business for Frasca International, Inc., and most recently for Fortune #159 L-3 Communications as Vice-President & General Manager for L-3 AMI.  Mr. Campbell was responsible for executive management at L-3 AMI.

“Greg’s executive experience within a Fortune 500 organization adds great value to US Highland, both strategically and tactically,” said Robert Harris, Chairman of the US Highland Board of Directors.  “Greg’s international business experience will enhance US Highlands worldwide marketing objectives and help expand our products and services throughout the globe.”

“I have known Greg for over 25 years and have been closely associated with him during the last 7 years.  His experience and knowledge are great assets for US Highland and a welcome addition to our team,” stated John R. Fitzpatrick, III, President & CEO. “His contributions will be immediate and further strengthen our ability to capture new opportunities and expand our sales nationally and internationally,” Mr. Fitzpatrick concluded.

About US Highland, Inc.

US Highland, Inc., is a US based designer and manufacturer of high performance, premium quality powertrains and motorcycles. For additional information concerning US Highland visit

Forward-looking Statement:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

SOURCE: US Highland, Inc.