New 2- and 3-year leasing program now available at Harley-Davidson of Ocean County
LAKEWOOD, NJ – February 13, 2012 – (Motor Sports Newswire) – Chrome Capital, a Naples, FL.-based finance company, and Harley-Davidson of Ocean County have executed a dealer agreement which provides for H-D of Ocean County to offer Chrome’s TestRide, an innovative leasing program designed to put more riders on more Harley-Davidsons.
Chrome’s TestRide means Ocean County’s customers can ride a Harley for two or three years with no further obligation. When the TestRide period comes to an end, the customer can purchase the bike or simply return the bike to the dealer. At this point the customer has options, not obligations.
“Being first to market in NJ with the TestRide lease affords us an advantage to generate incremental revenue even before our season officially starts. Chrome is a solid group with a great product thatdoes what its supposed to do: improve monthly sales figures”, says Noreen Miller, Harley-Davidson of Ocean County’s General Manager.
“We are pleased to offer leases on not only new, but used Harleys as well. This is especially important when, as a dealer, adding riders to your customer pooladds to your future sales potential,” says Asa Murray, Ocean County’s Dealer Principal. Ron Mitro, Ocean County’s Sales Manager states “TestRide builds in a predictable turn, and the customer is happy because they don’t end up with any negative equity when they want to upgrade. Take a look at Rider’s Edge graduates as an example. They are excited about riding, and TestRide makes it really easy for them to jump on a bike at good rate, with no to low down, grow into it, and then upgrade – its painless!” Rider’s Edge is Harley-Davidson’s training class for new riders.
Chrome Capital’s dealer relationships stretch from New Jersey to Florida, and the company aims to sign on the top U.S. 200 Harley-Davidson dealerships by the end of 2012. Chrome Capital is led by a seasoned management team including Naples residents Peter E. Wasmer, CEO; Stephen J Swain, CFO; and Brian Cramer, vice president of Dealer Development and Marketing.
Chrome Capital LLC
3073 S Horseshoe Drive
Naples, FL 34104