First-Ever Ultimate Dealer Custom Bike Show at American V-Twin Show

IRVINE, CA – February 14, 2012 – (Motor Sports Newswire) – Irvine, Calif. (February 14, 2012) –The Ultimate Dealer Custom Bike Show presented by American Iron Magazine will take place at the inaugural American V-Twin Dealer Show, co-located with the 2012 Dealer Expo, at the Indiana Convention Center in Indianapolis February 17-19, 2012. More than 30 custom bikes will be prominently displayed at the entrance of the American V-Twin Dealer Show for all attendees to enjoy throughout the weekend.

Top builders from across the country will participate for a chance to win a piece of the $16,000 prize package. Participants include: Steve Broyles, from Stevenson Cycles; Jeff Cochran, from Speed King Racing; Pat Patterson, from Led Sled Customs; and Eric Gorges, from VooDoo Choppers.

From a RevTec 115’ polished engine valued at $5,400 and a set of Extreme Wheels valued at $2,500 to a new Le Pera Solo Seat and Daytec 200 Outlaw Frame Kit, a total of more than $16,000 in prizes will be divided and awarded to the top three bikes in each category. In addition, several of the winning motorcycles will be featured in Dealernews, the leading industry powersports publication, and in American Iron Magazine, the world’s best-selling Harley magazine.

Ultimate Dealer Bike Show presented by American Iron Magazine will have a three class format with motorcycles categorized as freestyle – unlimited anything goes; modified bagger –touring style with saddlebags; and modified bobber – no front fender and solo seat preferred. Top three bikes in each class will receive awards. The awards ceremony will take place on Sunday, February 19, at 2:30 p.m. at the show.

Judging will be conducted by leading industry experts including high-profile builders and industry luminaries including Zach Ness, Arlen Ness Enterprises; Randy Aron, Cycle Visions; Howard Stubbins, GH marketing; Charlie Hadayia, Biker’s Choice; Holger Mohr, Industry Expert; Jeff Starke, IMBBA, Joe DiStefano, IMBBA; and Gunnar Heinemeyer, Custom Chrome

This will be the first time a custom bike competition of this caliber will take place as part of Dealer Expo,” said Biker Pros Co-Partner Bob Kay. “This is an amazing opportunity for builders to showcase their talent to the entire motorcycle industry and for the industry leaders to see the latest custom design trends up close. Some of the bikes will be shown for the first time ever!”

Motorcycle Customs Expert Bob Kay will also host a seminar titled “From Passion to Profit” for dealers to learn how to profit from custom bike building on Friday, February 17, at 4 p.m. and Sunday, February 19, at 12 p.m. The seminar takes the focus from winning to growing the business.

The premier weekend destination for the entire powersports industry featuring the 2012 Dealer Expo and the 2012 American V-Twin Dealer Show, will take place February 17-19, 2012, at the Indiana Convention Center, 1000 South Capitol Ave, in Indianapolis, Indiana. Dealer Expo is open to qualified members of the powersports retail trade. The American V-Twin Dealer Show will be a truly distinct experience for all things V-Twin. The show will deliver: cutting-edge products and services; a customized educational experience; an exclusive auction of used Harley-Davidson motorcycles; and a unique environment for product buying, education, industry networking, entertainment and fun. For more information please visit, or