Kelli Murrow Promoted to Performance Machine’s Director of Sales & Marketing

LA PALMA, CA – February 1, 2012 – (Motor Sports Newswire) – For more the 40 years, Performance Machine has been rolling along as the industry leader in brakes, wheels and performance accessories because of passion synonymous with the brand. This well-oiled operation is known for both its innovation and attention to detail… a direct result of the top-notch people behind the brand, says company President Mark Finnie. “We are proud to recognize Kelli Murrow’s award-winning brand building by promoting her to Performance Machine’s Director of Sales & Marketing.”

Kelli’s promotion comes just in time for all the all the craziness of a new catalog (the biggest in PM history), not to mention the trade shows, the recent expansion of RSD hard parts and the acquisition of Xtreme Machine Wheels. “Be careful what you ask for,” she jokes. “Seriously, I love what I do and I am fortunate to work with an organization packed with people who do too!” In nearly two decades since starting as the receptionist with Performance Machine, Murrow has seen the highs… and the lows of the powersports industry.

“I have been fortunate enough to experience growth and the recession of our industry and I can tell you that it is true  — that which doesn’t break you really does make you stronger,’ says Kelli. “PM has worked diligently during the tough times and I am very, very lucky to have worked through the lows and happy to be in this position as we see growth once again.”

To get a copy of the 2012 Performance Machine catalog and to learn the latest of what is being rolled out, be sure to stop by Booth #401 during the V-Twin Expo in Cincinnati or Booth #1627 at the Dealernews International Powersports Dealer Expo in Indianapolis.

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About Performance Machine
Performance Machine began manufacturing custom motorcycle parts out of a small shop in Paramount, CA, in 1970. An inherent talent for machining and fabricating combined with a passion for motorcycles has always been the driving force behind Performance Machine. A member of the MAG family of brands, Performance Machine currently operates out of a state-of-the-art manufacturing facility in La Palma, CA. PM continues to set standards in the motorcycle industry with everything from design, testing and manufacturing… all performed in-house in order to maintain superior quality. For more information, visit

About RSD Hard Parts
RSD Hard Parts was born in 2005 and has since cemented itself as a leader in the design of functional, aggressive, well-rounded, and aesthetically pleasing motorcycle hard parts.  A licensed brand of Performance Machine, LLC., Roland and his design team control the creative and conceptual side of the product line while Performance Machine is responsible for engineering, testing, manufacturing, distribution, and warranty for all hard  parts. For more information, visit

About Xtreme Machine
Originally founded in 2000, Xtreme Machine is responsible for producing some of the most radical designs in the motorcycle industry.  Acquired by Performance Machine in late 2011, Xtreme Machine now operates as a brand of Performance Machine, offering a premium product line that boasts the alternative wheel designs that enthusiasts have come to expect. plus an equally impressive accessory line that completes the product offering. For more information, visit: