Lucky Winners Enjoying Revive Your Ride! Fall Giveaway Prizes

Two Retailers Win Dealer Expo Trips / 
Grand Prize Customer Takes $10,000

IRVINE, CA – January 18, 2012 – (Motor Sports Newswire) – Two dealerships won VIP trips to the
 Dealer Expo in Indianapolis and three customers collected a total of
 $13,500 in the Revive Your Ride! Fall Giveaway.

Rusty Reynolds of Triangle Cycles in Chapel Hill, N.C., is
 going to the Dealer Expo next month because one of his customers became the grand prize winner after simply obtaining an online entry code from his dealership.

“We’re very much looking forward to Indy, and actually taking several
 people from two store locations,” Reynolds said. “We will most definitely 
participate in Revive Your Ride! when it comes back in the spring.”

Reynolds has long known Jason Grigg, his customer who won the $10,000 grand
prize. Grigg and his wife now have a Yamaha Majesty scooter on hold
 with the dealership. They also plan on purchasing some accessories
 with their winnings.

“At first, I thought the phone call about winning was a prank,” said
 Grigg, who has never won a contest like this. “I called the Motorcycle 
Industry Council to verify it and got very excited.”

After being picked at random from a pool of all Revive Your Ride! participating dealers, Bud Horner of Horner Honda in Salisbury, MD, won the second VIP DealerExpo trip.

 “Better to be lucky than good,” he said.

Horner said he feels that Revive Your Ride! brought new customers into his
 dealership. In preparation for the upcoming spring promotion, he has the entire dealership staff trained to help customers 
enter the Revive Your Ride! contest.

Kevin Peto of Addison, Ill., was the $2,500 first place winner, after
 entering the Revive Your Ride! giveaway at The Zone Honda-Kawasaki in
 Chicago. This was the second time The Zone participated in Revive Your

“We did tons of advertising and marketing through e-mail blasts,
 Facebook and newsletters,” said Diane Lach of The Zone. “We will most
 definitely participate again in the spring.”

Michele Copeland, a customer from Tacoma, Wash., won the $1,000 second prize.

“We’ve been excited to offer this promotion to powersports retailers,
 for no investment at all, to help them boost floor traffic,” said Cam
 Arnold, vice president aftermarket at the Motorcycle Industry Council.
” And we’re bringing two dealerships to Indy, where they’ll each enjoy a 
$500 travel voucher, three-night hotel stay, food, parties and more.”

Revive Your Ride! was created and is funded by the aftermarket members 
of the Motorcycle Industry Council specifically to build excitement
 for two-wheeling and to bring the riding community back to the many 
retailers of motorcycles, ATVs, side-by-sides, service and aftermarket
 parts and accessories.

The Motorcycle Industry Council exists to preserve, protect and
 promote motorcycling through government relations, communications and 
media relations, statistics and research, aftermarket programs,
 development of data communications standards, and activities
 surrounding technical and regulatory issues. As a not-for-profit,
 national industry association, the MIC seeks to support motorcyclists 
by representing manufacturers and distributors of motorcycles,
 scooters, motorcycle/ATV/ROV parts and accessories, and members of
 allied trades such as insurance, finance and investment companies,
 media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government 
relations office in metropolitan Washington, D.C. First called the MIC 
in 1970, the organization has been in operation since 1914. Visit the
 MIC at Visit the Revive your Ride! website at