Van Loo Named Marketing Director Of OnTheThrottle.TV

REDWOOD CITY, CA – January 10, 2012 – (Motor Sports Newswire) – OnTheThrottle.TV is thrilled to announce the addition of Sarah Van Loo as Marketing Director, beginning January 3, 2012.

“The passion for road racing and high quality video production that I’ve seen here at OnTheThrottle.TV is so inspiring,” says Van Loo. “I’m eager to help promote this amazing sport, and I want every team and rider to be able to experience the awesome storytelling power of video.” OnTheThrottle.TV recently extended its service offerings for the 2012 AMA Pro Road Racing season. “We want to show the face behind every helmet in the paddock,” explains Van Loo.

Van Loo is overseeing new, expanded marketing opportunities for partners to take advantage of, including press releases, feature articles, promotional giveaways, social media engagement, and broadened media distribution. More than ever, racers and brands are engaging their audiences online, and video is one of the best tools to help them tell their stories. From a rider’s first podium to a new product launch, OnTheThrottle.TV provides viewers with VIP access to the moments that make racing great.

“Sarah is a wonderful addition to OnTheThrottle.TV,” says Chris Matye, owner and creative director. “Her winning combination of communication skills, professional experience, and enthusiasm make her a true asset and a perfect fit for this position.”

Founded in 2006, OnTheThrottle.TV provides teams, riders, sponsors, and manufacturers with dedicated coverage to help boost brand awareness, promote audience engagement, and increase sales. Having worked with dozens of partners in creating thousands of videos, OnTheThrottle.TV is an established leader in creating specialized, motorcycle-related content that entertains and educates viewers.

For more information about OnTheThrottle.TV and its video production services, visit or call (650) 479-4688.