Bridgestone Americas Launches New Performance-Focused Brand Campaign

New ads for Super Bowl and beyond utilize sports to demonstrate tire technologies

January 9, 2012 – (Motor Sports Newswire) – The Bridgestone brand’s passion for performance knows no bounds. That passion drives our engineers to develop products and technologies that provide drivers with performance when it matters most – what we like to call “Performance Moments.”

To convey this message, the Bridgestone brand’s new campaign, titled “Time to Perform,” imagines an environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports. Of course, we couldn’t do that without the help of some well-known professional athletes and sports celebrities along the way!

From the tremendous grip provided by the ultra high performance Potenza line, to the smooth, quiet traits of Turanza with Serenity, to the increased fuel efficiency and improved rolling resistance offered by Ecopia, and the breakthrough performance on snow and ice for which the Blizzak name is renowned, the commercials dramatize how the attributes from each product could translate to the football field, basketball court, bowling lane and ice hockey rink. In these commercials, we attempt to demonstrate the Bridgestone technologies that drivers can rely on when they need it most. Two of our five new sports-themed advertisements will debut during Super Bowl XLVI, which will air live on NBC on Sunday, February 5, 2012.