US Highland, Inc. Demonstrates Understanding of the Multibillion Dollar Value of Social Media

US Highland, Inc. Retains a Top Rated Marketing/Management Firm to Expand Brand Awareness

TULSA, OK – December 27, 2011 – (Motor Sports Newswire) – US Highland (UHLN) www.ushighland.com  announced today they are adding social media marketing to its brand awareness campaigns.

Previously, the company has used direct sponsorship of events such as the UFC to generate promotion of its brand.   Moving forward, social media marketing will become an integral part of the Company’s goal of establishing US Highland as the premiere brand for high performance single cylinder and V-twin American Made Performance™ powertrains.

The top 5 Social Media companies combined have 777 million unique daily visitors as reported in http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/. US Highland believes the incorporation of Twitter, Facebook and other social media platforms like MotoZania, www.motozania.com, will extend the company’s reach and brand message to their target markets.   They will partner with Walsh:Barnes Interactive to launch the social media initiative.  Walsh:Barnes  is an interactive agency specializing in website design, social media consulting and search engine marketing.  Walsh:Barnes will manage all US Highland social media channels and establish a presence and an audience for the company within the social media space.

Rob Harris, Chairman of the US Highland Board of Directors said, “I am extremely excited that US Highland’s Investors, Customers, Prospects, and Industry followers will be able to interact with US Highland at will.”   Mr. Harris went on to say, “it is extremely important to receive feedback from the industry regarding US Highland.”

“Social Media is clearly the biggest paradigm shift since the industrial revolution. We are very pleased to be working with Walsh:Barnes on this critically important aspect of our business,” says US Highland President & CEO John R. Fitzpatrick, III.  Mr. Fitzpatrick went on to say, “Everyone with an interest in US Highland will soon be able to follow us on a variety of social media to stay up to date with US Highland activities.

About US Highland, Inc.

US Highland, Inc., is a US based designer and manufacturer of high performance, premium quality powertrains and motorcycles. For additional information concerning US Highland visit www.ushighland.com.

Forward-looking Statement:

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events of future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluation such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.

SOURCE: US Highland, Inc.

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