Viper Motorcycle Company Announces Head of Agreement Signed with AMV Motorcycles for European Distribution

AUBURN, AL – December 12, 2011 – (Motor Sports Newswire) – Viper Motorcycle Company, a wholly owned division of Viper Powersports, Inc. (OTCQB: VPWI) announced today that it has signed a Head of Agreement with AMV Motorcycles for exclusive distributorship for the United Kingdom and European Continent.

Colbert Seagraves, Viper Motorcycle Company’s Vice President of Marketing and Racing Operations stated, “We plan to have the Platinum Distribution agreement in place with AMV during the first quarter of 2012.  As we continue to move forward expanding our dealer network, our commitment to excellence is represented by our choice of Platinum Overseas Distributors.”

Graham Manchester, Managing Director of AMV said, “AMV is delighted to enter a formal agreement with Viper Motorcycles and already has an ongoing relationship with Ilmor in the UK. We were pleased to be told that Ilmor was involved in building a special V twin for the new Viper motorcycle. This bike breaks new territory in the UK and Europe, being dubbed  a “supercruiser” and, with the new EU regulations looming, a slowing market in sports bikes and very little new in naked or existing V twins, this new bike offers serious riders a new and exciting form of two wheeled enjoyment and above all it has an engine built in the UK.

“AMV specializes in the development of new markets, especially for exotic motorcycles. Initially, for the sales of Viper motorcycles, we will be looking to appoint two outlets in the UK, one in the North West and one in London; we will also be seeking to expand the brand onto the mainland of Europe.” AMV can be contacted in the UK, 0844 800 28 20 or email

John Silseth, CEO of Viper Powersports stated, “The Viper Diamondback Super Cruiser is in a league of its own and we are setting up a worldwide distribution network to match.   We recently signed our initial Platinum distributor out of Dubai, and bringing AMV motorcycles on as our second overseas distributor is key to developing Viper into a truly worldwide brand.”

Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering ( provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Viper’s long term success as America’s newest domestic OEM of motorcycles. Viper Motorcycle Company website is

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements, which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.

Colbert Seagraves
VP of Marketing & Racing Operations
Viper Motorcycle Company
Tel: (334) 321-4284

John R. Silseth
Chief Executive Officer
Viper Powersports, Inc.
Tel: (334) 887-4445

Timothy C. Kling
Investor Relations
Chief Financial Officer
Viper Powersports, Inc.
Tel: (334) 887-4445

SOURCE: Viper Motorcycle Company