The Edge with Terry Bradshaw to Feature Viper Motorcycle

AUBURN, AL – December 6, 2011 – (Motor Sports Newswire) – Viper Motorcycle Company, a wholly-owned division of Viper Powersports, Inc. (OTCQB: VPWI),  announced today that the Producers of The Edge with Terry Bradshaw will feature the Company in an upcoming segment on topics, trends, and issues related to “Best of the Best Motorcycles for the 21st Century” as part of the show’s “American Biker” series.

The Edge with Terry Bradshaw was looking for a unique motorcycle to be included in their upcoming segment.  For those who crave speed, there’s nothing more exhilarating than zipping around the open road on a motorcycle. Motorcycles have long been a popular choice for thrill-seekers, and as the number of young riders grew, the industry focused increasingly on power and speed. However, as these riders age and begin to transition off of sport bikes, many still seek a bike with power and speed, but also look for better handling and dependability. Cruisers generally offer great handling and comfort, but often lack the power that riders need. That is, at least, until the introduction of the highest-performing American super cruiser in the industry, the Viper Diamondback.

“I had always envisioned a cruiser bike that had the power of a super bike, the handling of a sports bike, the looks of a one-off custom, and the dependability of an OEM,” says Viper CEO John Silseth. “The Diamondback gives you the best of all those worlds wrapped into one. It’s the world’s only super cruiser motorcycle that has a unique blend of power, performance, and style.”

The Edge with Terry Bradshaw invites all interested riders to join them in this special series of the show, as they take a close look at the hottest super cruiser in the industry, the Viper Diamondback, and explore what makes this machine such a powerful mix of handling, dependability, and speed. The five-minute segment will explore the Viper’s inner-workings and the company’s partnership with famed Ilmor Engineering, as well as the upcoming Viper Mamba and GT-1 trike.

The Edge with Terry Bradshaw combs the nation and the globe to bring viewers fascinating business stories and firsthand insights from entrepreneurs within various industries. The television show is broadcast nationally and regionally on many popular television networks. The show’s host, Terry Bradshaw, is considered by many to be one of the greatest quarterbacks of the NFL. Since retiring from the gridiron in 1984, Terry has remained a familiar face to television audiences. After ten years with CBS as a Color Commentator, Bradshaw joined Fox Sports in 1994, where he remains today as one of the co-hosts of and analysts for Fox NFL Sunday.

ABOUT VIPER POWERSPORTS, INC: Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (www.ilmor.com), provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Viper’s long term success as America’s newest domestic OEM of motorcycles. Viper Motorcycle Company website is www.vipermotorcycle.com.

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the foregoing statements. Readers accordingly should not place undue reliance on these forward-looking statements, which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.

FOR MORE INFORMATION CONTACT: 
Colbert Seagraves
VP of Marketing & Racing Operations
Viper Motorcycle Company
Tel: (334) 321-4284
E: cseagraves@vipermotorcycle.com

John R. Silseth
Chief Executive Officer
Viper Powersports, Inc.
Tel: (334) 887-4445
E: jsilseth@viperpowersports.com 

Timothy C. Kling
Investor Relations
Chief Financial Officer
Viper Powersports, Inc.
Tel: (334) 887-4445
E: tkling@viperpowersports.com 

SOURCE: Viper Motorcycle Company

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