's New Adventure Touring Department

MEDFORD, OR – December 3, 2011 – (Motor Sports Newswire) –

The nation’s leading motorcycle and powersports gear and accessories retailer,, has added a new department to cater specifically to riders who find themselves somewhere in-between the current riding-style options of “street,” or “dirt.” These riders, known as “adventure touring” enthusiasts, mount dual-sport bikes, designed to get you anywhere and everywhere you could think to go, from asphalt to gravel, dirt, sand, mud, snow and beyond.

Adventure touring riders stock their machines to the gills with luggage containing nothing but the essentials that will be needed in the backcountry, and climb into their saddles for days, weeks, months or sometimes years on end. Those adventure touring necessities have, until now, been rather tricky to piece together. Most motorcycle gear retailers segregate their product offerings into the categories of “street” or “dirt,” leaving these hardcore enthusiasts scratching their heads or feeling pigeonholed into a category that only describes half of their day.

“Adventure Touring riders are a large and growing part of the motorcycling community,” said Greg Anderson,’s Merchandising Manager. “With the specialized equipment dual-sport riders require, it was a no-brainer to create a department just for them.”

Previously,’s adventure touring customers have had to sift through hundreds of street helmets to find the handful of dual-sport specific models, weigh the pros and cons of luggage designed for road touring machines or dirt-bike off-road packs, track down waterproof street jackets and match them with dirt bike motocross boots, etc. This frustrating shopping experience is now a thing of the past, with all of Motorcycle Superstore’s adventure touring and dual-sport specific gear in one place. You can explore the selection offered in this new department at, where now houses all of its “gear to get you from the boulevards to the boondocks and back.”

About is the leading online retailer in the motorcycle and powersports industry. Serving motorcycle riders for over 12 years, specializes in selling motorcycle and powersports helmets, riding apparel, accessories and parts at the lowest prices possible. Internet Retailer magazine has ranked Motorcycle Superstore in the top 10 of all sporting goods sites and in the top 200 of all e-commerce sites. Powered by a dedicated staff of motorcycle enthusiasts, continues to impress customers by constantly raising its online shopping standards. Visit


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