MILAN, ITALY – November 14, 2011 – (Motor Sports Newswire) – Ducati’s newly unveiled 1199 Panigale Superbike has been awarded the title “Most Beautiful Bike of Show” at the EICMA 69th International Motorcycle Show in Milan, Italy. Over 13,800 passionate show visitors participated in the voting organized by Italian motorcycle publication, Motociclismo, with the stunning new Ducati 1199 Panigale attracting a massive 53.4% of votes, followed by the MV Agusta F3 with 17% and the Husqvarna Nuda 900R with 3%.
The award was presented during the final day of the show, which attracted almost half a million people to the vast Fiera di Milano exhibition center throughout the six-day event. The ceremony took place in the presence of Pierfrancesco Caliari, General Secretary of Confindustria ANCMA/EICMA, Piero Bacchetti, President of Edisport Editoriale, and Gianandrea Fabbro, Senior Designer from the Ducati Design Center responsible for the incredible new machine. The highly coveted “Most Beautiful Bike of Show” title is just reward for Ducati’s constant and innovative product development and coincides with the iconic Italian manufacturer’s announcement that 2011 will close with the best financial results in the company’s history.
Designed and built in Borgo Panigale, Bologna, theaward-winning motorcycle combines the most high-tech, most powerful twin-cylinder production engine on the planet with an innovative monocoque chassis concept to deliver an astonishing 195hp from 164kg (361.5lb) of futuristic Italian thoroughbred. The highest production motorcycle power-to-weight andtorque-to-weight ratios in the world are fitting trophies for the incredible results that Ducati have achieved and now set an extreme benchmark for the category.
With the click of a button, Ducati’s Riding Mode concept delivers performance with enhanced rider confidence by combining seven class-leading technologies. The latest-generation sports ABS system, DucatiTraction Control (DTC), Ducati Electronic Suspension (DES), Ducati Quick-Shift (DQS), Ducati’s new race-derived Engine Brake Control (EBC) and Ride-by-Wire (RbW) are now all programmed into seamless, electronic rider assistance. Even the full color Thin Film Transistor (TFT) display changes to suit the rider’s environment.
State-of-the-art from the ground-up and melding latest technologies with exciting new family features, the 1199 Panigale is totally “Ducati” in every respect. Its no-compromise approach to sport design and stylish attention to incredibly fine detail presents authentic Italian performance at its purest. Bred for the track and trained for the road, the new Superbike is a true revolution of the species destined to influence the entire sportbike environment, while further strengthening Ducati’s recent success.
The EICMA show event marked the official introduction of the ground breaking 1199 Panigale, 1199 Panigale S and flagship 1199 Panigale S Tricolore. The “Tricolore” model proudly wears the red, white and green of the Italian flag, underlining the title “Made in Italy” and coinciding with the celebrations of the country’s 150th anniversary of unification. All three models will be available from early 2012.
Public Relations Manager
Ducati North America
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. “Desmodromic” performance engines, innovative design and avant-garde technology characterize its motorcycles. Covering several market segments, Ducati’s range of motorcycles are divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike.
These authentic icons of “made in Italy” are sold in over 80 countries around the world, with concentration on the European, North American and Asia Pacific markets. Ducati competes in both the World Superbike Championship and, with an official team, the World MotoGP Championship. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, and took both the Manufacturers’ and Riders’ titles in 2007.