AGV Sports Group Presents Their 2012 Collection

BUCKEYSTOWN, MD – November 4, 2011 – (Motor Sports Newswire) – AGV Sports Group will be attending the 69th annual EICMA International Motorcycle Exhibition in Milan, Italy.  The world renowned fair will be open to visitors November 8th through the 13th.

“Designed by riders for riders” is the motto that motorcycle apparel company AGV Sports Group lives by. For more than twenty five years the rider owned and operated company has been known for offering international markets the most innovative riding apparel.  AGVSPORT products are distributed around the world via a revolutionary and efficient business model which has gained popularity in recent years. The licensing model AGV Sport utilizes is more profitable and secure than traditional distribution methods.

Being a licensed distributor is similar to owning a brand without the liability and expenses of creating it. The time, knowledge, and operating costs related to creating and maintaining a brand are immense. Everything from employing graphic artists to visiting manufacturers to forming a customer base must be completed.  However, a licensed distributor is not responsible for this expensive and time consuming work. They do however maintain near total control over the product line, marketing, and branding.

Licensed distributors have the ability to choose products from the extensive line of AGV Sport apparel that they believe will succeed in their specific market. This agreement also allows for the distributor to design their own product and make specific changes to existing items.  Another benefit includes the opinions and knowledge of fellow license holders. Exclusive license holders are the sole distributors for their respective countries, which means foreign competition is obsolete.  This lack of competitors allows them to consult other licensed distributors regarding price, design, and overall strategy.  As stated before, this model is designed to promote profitability and efficiency, and licensing fees are substantially lower than those related to traditional distributor profit margins.

AGV Sport is proud to be one of the oldest rider-owned and operated motorcycle racing apparel companies in the world. We are passionate about motorcycling; all of the personnel involved in product development at AGV Sport are among the sport’s greatest enthusiasts. We strive to provide our customers with the highest quality equipment for a reasonable price, and remain committed to ensuring rider safety as our primary goal. For more information on AGV Sports Group, go to or e-mail