A New Canadian Partnership Between Deeley Harley-Davidson(R) Canada and Movember is Born

Two Strong Brands Join Forces Against Prostate Cancer

TORONTO, ONTARIO – November 01, 2011 (Motor Sports Newswire) –

Deeley Harley-Davidson(R) Canada and the network of participating authorized Canadian Harley-Davidson(R) Retailers are pleased to announce a new partnership with Movember – the global leader dedicated to changing the face of men’s health and raising awareness of mens’ health issues.

Intent on enhancing the success that Movember has had throughout the years, Deeley Harley-Davidson(R) Canada has designed a contest to support this important cause. For every $100 raised fervent supporters and registered fundraisers for Movember, also affectionately known as “Mo Bro” or “Mo Sista”, will receive one ballot for the chance to win a 2012 Night Rod(R) Special VRSCDX motorcycle. Additionally, they will each receive a ticket to attend a local Movember Closing Gala Party, where Mo Bro’s and Mo Sista’s will showcase their immaculate grooming and celebrate the finest Mos competing in a number of category titles – including Best Mo in Character, Miss Movember, and of course, Man of Movember 2011. Participating Canadian Harley-Davidson(R) Retailers will be setting up their own fundraising teams for the cause as well, and will carry limited supplies of iconic Movember Harley-Davidson(R) T-Shirts with proceeds going towards Prostate Cancer Canada.

To show even more corporate support towards the cause, Deeley Harley-Davidson(R) Canada is offering to match up to $25,000 of the funds that are raised by participating authorized Canadian Harley-Davidson(R) Retailers. Deeley is also hosting a Shave-off Party in both the Concord and the Richmond offices, where several senior executives will receive the full barber-shop treatment, complete with hot towel, straight-razor shave, and a splash of Aqua Velva, to commemorate the official kick-off to Movember. While this is a private event, media representatives are welcome to join in on the shave-off upon request.

For further information on this contest, please click on the Movember button at www.harleycanada.com. To join the team efforts at Deeley Harley-Davidson(R) Canada, please log on to ca.movember.com.

Movember updates will be posted on http://ca.movember.com/mospace/network/Harley-Davidson.

About Deeley Harley-Davidson(R) Canada

Deeley Harley-Davidson(R) Canada is the exclusive Canadian distributor of Harley-Davidson(R) motorcycles, Genuine Motor Parts and Accessories, and MotorClothes(R) apparel, which are provided through a national network of authorized Harley-Davidson(R) Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario. Please visit www.harleycanada.com for further information on Harley-Davidson(R) products in Canada.

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