Polaris “Winning Riders” Program Supports State & Provincial Snowmobile Associations

POLARIS SUPPORTS GRASSROOTS GROUPS WITH SALES-BASED CONTRIBUTIONS

MEDINA, MN – October 25, 2011 – (Motor Sports Newswire) – For the seventh consecutive year, state and provincial snowmobile organizations across North America are receiving contributions from the Polaris “Winning Riders” program, which generates support for the groups based on sales of new Polaris snowmobiles.

From Newfoundland to Washington and Alaska to Quebec, snowmobile associations are receiving “Winning Riders” funds proportionate to the number of new Polaris snowmobiles sold within each state and province. Polaris is making contributions to snowmobile associations in 12 Canadian provinces and territories and 25 states in the United States.

Polaris also announced it is extending the Winning Riders program through the 2012 sales season, meaning contributions will be made next year based on retail sales of new Polaris snowmobiles between April 1, 2011, and March 31, 2012.

“The passion for snowmobiling is running strong across the North American snowbelt,” said Mike Jonikas, VP of the Polaris Snowmobiles, Sales and Corporate Marketing. “We see real benefits in supporting the associations that coordinate activities of snowmobile clubs and help develop great riding opportunities.”

Polaris makes the “Winning Riders” contributions with “no strings attached,” allowing each state or province to decide how to use the funds it receives. Projects funded by Winning Riders donations in recent years have included membership drives, trail and grooming programs, legislative efforts, tourism promotion and more.

About Polaris
With annual 2010 sales of $1.99 billion, Polaris Industries Inc.® designs, manufactures and markets innovative, high-quality vehicles for recreational and utility use. A recognized leader in the power sports industry, Polaris is among the global sales leaders for both snowmobiles and off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER® side-by-sides. The company has established a strong presence in the heavyweight cruiser and touring motorcycles market as well, through Victory Motorcycles® (introduced in 1998) and the newly acquired Indian Motorcycle® brand. In addition, Polaris continues to invest in the global on-road low speed vehicle industry through its internally developed Breeze® neighborhood vehicle and the recent acquisition of Global Electric Motorcars® (GEM). Polaris enhances the riding experience for all vehicle groups with a complete line of Pure Polaris® parts, apparel and accessories, which are available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel, and vehicle accessories is available at www.polaris.com, as well as at authorized Polaris dealerships.

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