Chris Richardson Wins Artistry in Iron Competition at Las Vegas BikeFest® for Second Year in a Row

Master Builders Award Top Prize to Los Angeles Custom Bike Builder

LAS VEGAS, NV – October 24, 2011 – (Motor Sports Newswire) – Las Vegas BikeFest® today announced that Chris Richardson of LA Speed Shop in Alhambra, Calif., has won the eighth annual Artistry in Iron Master Builders’ Championship that was held during the national motorcycle rally at the Cashman Center in downtown Las Vegas.  This is the second year in a row that Richardson has taken the top prize at the show and awarded the $10,000 grand prize.  The Artistry in Iron Master Builders’ Championship is an invitation-only, peer-judged custom bike competition comprised of the world’s premier builders who unveil their newest designs during the event.

“The detail and creativity exhibited on Richardson’s bike impressed all the participants judging the competition,” said Mindi Cherry, Event Manager of Las Vegas BikeFest.  “These are the best of the best builders in the world so the review process is extremely competitive.”

American Cycle Magazine sponsored the competition and presented Richardson with his cash prize and a custom-designed trophy during the VIP award ceremony held for the Artistry in Iron participants.

“Every year, this contest surpasses my wildest expectations.  The artistry demonstrated by the builders is like nothing I have ever seen,” said Richardson.  “It is truly an honor to be selected as a winner by my peers and I am completely humbled to be compared to this group of talented professionals.”

Motorcycle enthusiasts had the opportunity to admire the Artistry in Iron custom bikes while on display for the public on Friday, Sept. 30 and Saturday, Oct. 1.  Fans, all of whom were provided an official Autograph Program, were able to meet and take photographs with the master builders during twice-daily autograph sessions during Las Vegas BikeFest.

Richardson will receive an invitation to participate at the ninth annual Artistry in Iron competition during the 12th Annual Las Vegas BikeFest Sept. 27-30, 2012. More information regarding registration and hotel reservations will be available soon.

For more information on Las Vegas BikeFest, visit, call toll-free 866 BIKEFEST (245-3377), or email

SOURCE: Las Vegas BikeFest