Powersports Enthusiasts Offered Easiest Way Ever to Win $10,000 in Revive Your Ride! Fall Giveaway

Dealer-Traffic Boosting Promotion Kicks Off Oct. 15

IRVINE, CA – October 12, 2011 – (Motor Sports Newswire) – Powersports enthusiasts have never been offered a simpler, quicker way to win 10 grand through a visit to a dealership and quick trip online, with this year’s Revive Your Ride! Fall Giveaway.

“Customers are three fast steps away from a good chance to win $10,000, $2,500 or $1,000, and who couldn’t use that these days?,” said Cam Arnold, vice president, aftermarket, for the Motorcycle Industry Council. “Simply go to a participating retailer, enjoy taking a look at the latest powersports products while you’re at it, get a unique entry code from the dealer, then enter online at reviveyourride.org. That’s it. It’s completely free for customers to enter and it’s completely free for dealerships to participate.”

The promotion starts Oct. 15 and runs through year’s end. Participating powersports retailers and dealers can be found at reviveyourride.org.

“If their local dealer isn’t already participating, customers can have them easily sign up, for free, at mic.org/reviveyourride,” Arnold said. “The many aftermarket members of the MIC are providing the prize money for this free promotion, simply to help boost floor-traffic, and are making it as easy as possible to take advantage of it. We had a number of happy winning customers and enthusiastic participating dealers in 2010, so we’re expecting more in our second year of this contest. It made a difference in people’s lives.”

Winners will be notified on or soon after Jan. 17, 2012. For an abbreviated set of rules, click here.

Revive Your Ride! was created and is funded by the aftermarket members of the Motorcycle Industry Council specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles, ATVs, side-by-sides, service and aftermarket parts and accessories.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. It is a not-for-profit, national industry association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment firms, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office near Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org. Visit the Revive your Ride! website at www.mic.org/reviveyourride.