Revive Your Ride! Fall Giveaway Promotion Adds Dealer Incentives for Early Enrollment

Giveaway Starts October 15, Offers $10,000 Grand Prize

IRVINE, CA – October 4, 2011 – (Motor Sports Newswire) –  Be one of the first 300 dealers to sign up to participate in the Revive Your Ride! Fall Giveaway promotion and earn a chance to win a very special customized offering from MIC member, Polk. One lucky retailer will be chosen at random to win a targeted direct marketing list specific for their trade area, using the Polk Motorcycle Garage Predictor.  Polk lists help retailers reach new prospects and boost store traffic by communicating with individuals most likely to own certain types of bikes by brand, segment, cc’s, purchase type and purchase timing.

Two additional dealer incentives offer you a chance to win a very special VIP weekend prize package to the 2012 Dealer Expo, Feb. 16-19 in Indianapolis. This very useful VIP package includes a $500 travel voucher, three-night hotel stay, food, parties and more. The dealer of the grand prize winner will win one VIP package and one other retailer, picked at random from all participating dealers, will also win a Dealer Expo VIP package.

The Revive Your Ride Fall Giveaway runs Oct. 15 through Dec. 31 this year, offering retail customers the chance to win one of three great prizes:

  • Grand prize $10,000
  • First Place $2,500
  • Second Place $1,000

These prizes are awarded in the form of pre-loaded debit cards, which can be spent buying gear, parts, accessories, service, or whatever the customer wants.

“For no money at all, retailers can give their customers a shot at winning $10,000, $2,500 or $1,000,” said Cam Arnold, vice president aftermarket at the Motorcycle Industry Council. “It’s another good way to bump up customer traffic, it supports new product introductions, helps move older product, encourages customers to come in for end-of-season service, offers another holiday gift idea for customers and much, much more. We’re also excited about the new incentives for participating retailers. Each prize is a really useful business solution, and two retailers will go to Indianapolis.”

The promotion requires no investment from retailers. It only takes signing up at The retailer receives two promotion posters and will have unlimited access to online downloadable flyers, postcards and other digital assets. In addition, each retailer is issued a unique dealer code and is listed on the dealer locator on the public Revive your Ride! website at

It’s easy and free for retail customers, too. They enter the Revive Your Ride! Fall Promotion by getting the entry code from their dealer.

Next, they go to, enter the “entry code” and complete the online entry form. That’s it. Winners will be notified on or after Jan. 17, 2012. Click here to review the contest rules.

Revive Your Ride! was created and is funded by the aftermarket members of the Motorcycle Industry Council specifically to build excitement for two-wheeling and to bring the riding community back to the many retailers of motorcycles, ATVs, side-by-sides, service and aftermarket parts and accessories.

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at Visit Revive your Ride! website at