American V-Twin Dealer Show Delivers a Trifecta for all that is V-Twin

The Ultimate One-Stop Shopping, Learning and Networking Environment

IRVINE, CA – September 15, 2011 – (Motor Sports Newswire) –  All of the elements to ensure an impactful event are in place for the inaugural American V-Twin Dealer Show™, set to launch in Indy, February 17-19, 2012, at the Indiana Convention Center, co-located within the 2012 Dealer Expo. Answering the demands of the V-Twin dealers, attendees will elevate their business by attending this one-stop shopping, learning and networking environment encompassing all that is V-Twin. Hundreds of leading businesses are joining the line-up of exhibitors participating in this year’s show, making this the not-to-be missed buying and networking destination for the V-Twin industry.

“We are thrilled to be in an anchor position at the inaugural American V-Twin Dealer Show,” said Rinehart Racing CEO Judd Hollifield. “To be in Indy with the largest gathering of dealers in the motorcycle industry not only allows us to meet with our current customers, but also exposes us to new business opportunities, including multiline dealers and those who are interested in crossing over into the American V-Twin market.”

Bringing together global manufacturers of the most desired and innovative V-Twin products, with the leading dealers of the V-Twin and metric V-Twin community, will allow the American V-Twin Dealer Show™ to capture the full attention of those that drive the current and future V-Twin market. The show sports its own brand identity including a new logo and will deliver a unique environment in the halls of the Indiana Convention Center for product buying, education; industry networking and entertainment, including an exclusive partnership with NPA bringing the world’s largest auction of pre-owned Harley-Davidson bikes ever staged at a show.

“Efficiency and economy of scale are the main reasons we chose to participate in the upcoming American V-Twin Dealer Show,” said S&S Cycle Sales and Marketing Manager Gary Wenzel. “Dealer Expo is already the largest powersports trade show in the United States and by adding a separate V-Twin event; we can now reach a broader range of customers in the same location, allowing us to stretch our marketing dollars in ways that were impossible before.” In addition to shopping and networking, Dealership University, an industry leader in powersports dealer training, will deliver real world solutions to the American V-Twin Dealer Show™ attendees via educational programs. Dozens of classroom seminars focused on V-Twin dealer’s specific regulatory and operational challenges will be led by V-Twin industry experts covering a variety of topics.

“The changing face of the V-Twin Industry dictates that we have to get serious about finding solutions and ways to jumpstart this retail sector again,” said American V-Twin Dealer Show™ Brand Ambassador Grady Pfeiffer. “The American V-Twin Dealer Show’s educational programs are specifically designed to give the V-Twin dealers an arena where they can put their grievances on the table, put their heads together and come up with real solutions to issues plaguig their businesses and industry as a whole.”

An American V-Twin Dealer Show™ welcome party Thursday evening with live entertainment, VIP appearances and plenty of food and drink will add a much needed element of fun to the Indy moto weekend’s festivities. Attendees are also invited to join the Dealer Expo Industry Party on Saturday night for more networking, casino games, live music, refreshments and fun.

The premier weekend destination for the entire powersports industry known as Indy, featuring the 2012 Dealer Expo and the 2012 American V-Twin Dealer Show™, will take place February 17-19, 2012, at the Indiana Convention Center, 1000 South Capitol Ave, in Indianapolis, Indiana. Dealer Expo is the largest powersports dealer event in the world, bringing together dealers, distributors, aftermarket parts and accessory companies and original equipment manufacturers in one place each year for an unprecedented $145 million shopping experience. Dealer Expo is open to qualified members of the powersports retail trade. The American V-Twin Dealer Show™ will be a truly distinct experience for all things V-Twin. The show will deliver: cutting-edge products and services; a customized educational experience, an exclusive auction of used Harley-Davidson motorcycles and a unique environment for product buying, education, industry networking, entertainment and fun. For more information please visit or call 800-556-3369.