The Heart to Hearts Ride 4 Research Charity Poker Run and Liquidator Auctions to be held during 2012 Daytona Bike Week.

VERONA, WI and DAYTONA BEACH, FL – September 14, 2011 – (Motor Sports Newswire) – The Liquidator and Manheim Daytona Beach are thrilled to announce, the “Heart to Hearts Ride 4 Research Charity Poker Run and Auctions” to be held during Daytona Bike Week 2012.

Manheim’s Heart to Hearts program was founded in memory of Michael P. Fisher, the company’s lead attorney and partner at Dow, Lohnes & Albertson, who was killed in a plane crash in 1998.

The program was created to help Manheim employees; customers and vendors raise funds and collect donated items for the Michael P. Fisher Cardiac Intensive Care Unit (CICU) at the Children’s Healthcare of Atlanta Sibley Heart Center.

Since its inception, the Heart to Hearts program has raised more than $5.8 million and has touched the lives of the children and families who visit the Michael P. Fisher CICU. At Manheim, we believe there is no better way to honor our friend and colleague.

The Poker Run and Liquidator Auctions’ will be done under the “Heart to Hearts” and “Ride 4 Research” banners. Ride 4 Research was founded in memory of Darryll Ceccoli, Manheim Auction’s past president, who died unexpectedly in 2010. 100% of the proceeds generated during these events will go to benefit Manheim’s Heart to Hearts program- supporting the Michael P. Fisher CICU at Children’s Healthcare of Atlanta.

Additional announcements for the event will be forthcoming regarding the activities, dates, times and event supporters.

Manheim, the world’s leading provider of vehicle remarketing services, began hosting Manheim Specialty auctions to meet the growing needs of customers looking for used vehicles other than the traditional automobile. Today, Manheim offers customers access to 73 locations in North America, with 21 dedicated to selling Specialty units including boats, RVs, motorcycles, powersports, medium- to heavy- duty trucks, and construction and agricultural equipment.

By offering services such as full-service reconditioning, electronic condition reports, certification, title management, inspections, vehicle transportation, financing and dealer floor planning, Manheim helps customers realize the full value of their vehicles.

Customers can also take advantage of Mobile Specialty auctions that provide convenient, onsite sales and support at any location in North America. All vehicles are sold “in-lane” or “online” via Manheim Simulcast and

A complete list of Manheim Specialty auction locations can be found at and For up-to-date minute news and information from Manheim Specialty, visit our blogs or follow us on Twitter at @ManheimSpclty.

Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, Inc., a leading communications, media and automotive services company.

The Liquidator specializes in the sale of excess inventory at deeply discounted prices. These products are sold only to powersports professionals. The Liquidator never sells directly to the general public (with exception of charity events). These transactions are initiated though a variety of sales channels including absolute (no reserve) auctions through an arrangement with Manheim Specialty Auctions. The Liquidator is a solely owned entity of SiMMS Motorsports Marketing.

Specializing in distribution of corporate communications, acquisition and liquidation of excess inventory as well special event promotion for the powersports industry. It is our mission to make you more productive, more accurate, more efficient and more effective. We have the ability to get you heard, get you watched and connect you to your targeted demographic!