PLEASANTON, CA – August 30, 2011 – (Motor Sports Newswire) – IronPlanet Motors(R) ( www.ironplanetmotors.com ), a leading online auction site for used autos and powersports, today announced it has become the official online automotive and powersports auction site of the Southeastern Conference (SEC) and all SEC Championship events.
The sponsorship provides IronPlanet Motors the ability to tap into a large share of the college market’s more than 172 million fans through this new sponsorship. The SEC is one of the nation’s top intercollegiate athletic conferences. Through the broad reach of SEC television, radio, online, events, and merchandising, IronPlanet Motors will be able to reach a large audience of college sports fans who are in the market for used cars, trucks, motorcycles, ATVs, jet skis, boats and RVs. Additionally, IronPlanet Motors will have a presence at the Dr Pepper SEC FanFare during the Conference’s annual football championship weekend and men’s basketball tournament. These two events, held in conjunction with the respective SEC Championships, draw more than 60,000 SEC fans each year.
“We are thrilled to support the Southeastern Conference and honored to become the official online automotive and powersports auction site for the SEC,” said Steve Kendrick, Managing Director for IronPlanet Motors. “The SEC is an exciting new avenue for IronPlanet Motors to engage car, truck and powersports buyers.”
Through online auctions, IronPlanet Motors connects buyers and sellers of cars, trucks, motorcycles, ATVs, jet skis, boats and RVs. IronPlanet Motors conducts detailed inspections on the items it sells and provides the inspection reports free of charge at www.ironplanetmotors.com . Reports include detailed photos and condition ratings of the interior, exterior, engine compartment and all major accessories. The inspection reports are backed by IronPlanet Motors’ exclusive IronClad Assurance, which guarantees the report is an accurate representation of the vehicle’s condition. The inspection report and the IronClad Assurance equip buyers with the information they need to bid with confidence on the items they want.
The sponsorship contract, which was negotiated through SEC Sports Marketing, an IMG College property, will run through June 2014.
“We are pleased to sign a sponsorship agreement with a company like IronPlanet Motors whose commitment to supporting academics and athletics closely parallels the overall mission of the SEC,” said Mike Slive, Commissioner, Southeastern Conference. “We are confident in IronPlanet Motors’ ability to make a positive impact on our fans and anticipate a long and mutually beneficial relationship.”
About IronPlanet Motors
IronPlanet Motors ( www.ironplanetmotors.com ) is a leading online auction site for the buying and selling of used cars, trucks, and powersports. The IronPlanet Marketplace connects buyers and sellers through online auctions and its daily sales. Included is a wide variety of cars, trucks, motorcycles, ATVs, jet skis, boats and RVs. Unlike other auctions, vehicles at IronPlanet Motors are inspected and guaranteed.
IronPlanet is a leading online marketplace for used heavy equipment. Our sellers achieve more profitable sales through low transaction costs and better price realization through a global audience of buyers. Our guaranteed inspection reports and exclusive IronClad Assurance enable buyers to bid with a high degree of confidence knowing that what they see in the inspection reports is a true representation of the equipment. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. For more information, visit www.ironplanet.com.
About IMG College
IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting across local, regional, and national platforms. IMG College partners with the nation’s top collegiate brands, including the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world’s premier sports, media, and entertainment company. For more information, please visit www.imgworld.com.
About the Southeastern Conference (SEC)
The Southeastern Conference was formed in 1933 and consists of 12 member institutions: Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Ole Miss, Mississippi State, South Carolina, Tennessee and Vanderbilt. The league currently sanctions championship play in nine men’s sports and 11 women’s sports. Its headquarters has been located in Birmingham, Ala., since 1948. For more on the conference, visit www.secsports.com.
SOURCE: IronPlanet Motors